See on Scoop.it – Advertising, I say All of these new avenues of talking to the consumer are scary. They’re scary because they’re unknown, because they’re out of their comfort zone, because they’re time intensive and because honestly,… Karen Goldfarb Copywriter‘s insight: "…less of my job is about convincing the small business owners that digital [...]
I was copywriter, Creative Director and many other titles when working with Organic Beauty Now, then a fledgling online beauty products retailer. We did everything from website work to tradeshows to MeetUps to social media. But mostly, copywriting.
Nastassja Skin was an opportunity to help a new brand launch. With a unique farmer-turned-skincare-expert story, and a novel combination of cosmeceutical and vegetable ingredients, copywriting for this skincare and supplements line required that I do a fair amount of research on everything from skin benefits of the nopal cactus to the elements of proper meal [...]
With ingredients that include plant stem cells, Hydrolized Silk and Palmitoyl Tetrapeptide-7 alongside natural shea butter and botanicals, the Adore line from Deep Sea Cosmetics is definitely what cosmeceutical writing is all about. It requires a lot of research, a generous amount of poetry, and sensitivity to the unique needs and wants of the audience, [...]
See on Scoop.it – Advertising, I say You can’t selfmonitor your way to innovation. A jovial office environment is hugely important and a few good laughs can change everything at work. Karen Goldfarb Copywriter‘s insight: Creatives have mastered the art of turning off the self-judging part of their brains in order to brainstorm with less [...]
In any field, there’s bound to be conflict, and in advertising, the Creative Services Manager …
See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…
See on Scoop.it – Advertising, I say All of these new avenues of talking to the consumer are s…
I was copywriter, Creative Director and many other titles when working with Organic Beauty Now, then…
See on Scoop.it – Advertising, I say Treat Them As You Do Your Kids – 02/15/2013 …
