Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

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Can you hear what I hear?

Can you hear what I hear? Copywriters–well, at least this copywriter–can be affected by ambient sounds while working. That’s especially true of music. I find myself unable to listen to anything with lyrics while I write. Even chorales or vocal sounds can distract my attention while working, and coming up with something pithy that sells your product is challenging enough. So none […]

The future of digital advertising: Ads that look back

The future of digital advertising: Ads that look back Billboards that watch you back aren’t just the stuff of science fiction. Columnist Alan K’necht takes a look at the technologies that are transforming digital advertising. Sourced through Scoop.it from: marketingland.com See on Scoop.it – Advertising, I say

Amazing – Coca Cola Creates First Ever Drinkable Advertising Campaign

Coca Cola Creates First Ever Drinkable Advertising Campaign Website : http://hesbuzz.com Facebook : http://facebook.com/hesbuzz Twitter Sourced through Scoop.it from: www.youtube.com I like the virtual straw. It’s ripe to be abused. See on Scoop.it – Advertising, I say

The World’s Most Expensive-looking Font Might Surprise You

The World’s Most Expensive-looking Font Might Surprise You “bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts are rated appear more expensive, with the modern Didot selected as the diamond of all fonts.We speak with typography designers about their thoughts on typography and cost, and whether there are certain font characteristics associated with luxury. Sourced through Scoop.it from: eyeondesign.aiga.org “…bold […]

How to Draw Big Attention with a One-off Effort | Lamfers & Associates

How to Draw Big Attention with a One-off Effort | Lamfers & Associates Think  Sourced through Scoop.it from: www.lamfers.com Think of how Google plays with their logo and you’ll know immediately what they mean by bending your brand without breaking it.  See on Scoop.it – Advertising, I say

advertising

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Creative Isn’t Dead. But It Could Be.

Anyone who thinks creative advertising is dead doesn’t know history. Even back in 1947, agencies w…

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brand

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Is your brand male or female?

Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultan…

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copywriting

Copywriting-writing-instrumental-music
Can you hear what I hear?

Copywriters–well, at least this copywriter–can be affected by ambient sounds while worki…

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portfolio

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Universal Mind website writer

A B2B technology “digital solutions firm,” Universal Mind does mobile and web-based a…

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marketing

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Stop selling Millennials

Millennials are people. Don’t just tick off a list of marketing terms. “Market with them not at …

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