Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

Blog

Creative without Strategy is called ‘Art’. Creative with Strategy is called ‘Advertising’.

Creative without Strategy is called 'Art'. Creative with Strategy is called 'Advertising'. Well said.

How to Turn Your Business Blog Readers Into Paying Customers

How to Turn Your Business Blog Readers Into Paying Customers Interesting tips here, like adding in relevant testimonials and using your blog as a platform for hosting deals. How to Turn Your Business Blog Readers Into Paying Customers

Can you hear what I hear?

Can you hear what I hear? Copywriters–well, at least this copywriter–can be affected by ambient sounds while working. That’s especially true of music. I find myself unable to listen to anything with lyrics while I write. Even chorales or vocal sounds can distract my attention while working, and coming up with something pithy that sells your product is challenging enough. So none […]

The future of digital advertising: Ads that look back

The future of digital advertising: Ads that look back Billboards that watch you back aren’t just the stuff of science fiction. Columnist Alan K’necht takes a look at the technologies that are transforming digital advertising. Sourced through Scoop.it from: marketingland.com See on Scoop.it – Advertising, I say

Amazing – Coca Cola Creates First Ever Drinkable Advertising Campaign

Coca Cola Creates First Ever Drinkable Advertising Campaign Website : http://hesbuzz.com Facebook : http://facebook.com/hesbuzz Twitter Sourced through Scoop.it from: www.youtube.com I like the virtual straw. It’s ripe to be abused. See on Scoop.it – Advertising, I say

advertising

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Creative Isn’t Dead. But It Could Be.

Anyone who thinks creative advertising is dead doesn’t know history. Even back in 1947, agencies w…

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brand

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Is your brand male or female?

Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultan…

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copywriting

copywriter-on-art-vs-strategy
Creative without Strategy is called ‘Art’. Creative with Strategy is called ‘Advertising’.

Well said.…

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portfolio

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Universal Mind website writer

A B2B technology “digital solutions firm,” Universal Mind does mobile and web-based a…

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marketing

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Stop selling Millennials

Millennials are people. Don’t just tick off a list of marketing terms. “Market with them not at …

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