Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

waaaat? | Erotic Film Festival Posters

waaaat? | Erotic Film Festival Posters Lowe Vasovie agency conducted with illustrator Bart Bialy a series of posters to highlight the “Kino Praha Erotic Film Festival” that took place last May. Funny versions of great references to the seventh art, such as Star Wars or Titanic, playing humorously on the positions of… Source: waaaat.welovead.com I didn’t get the first ones they […]

5 Things CEOs Don’t Ask About Marketing, But Should – Entrepreneur (blog)

5 Things CEOs Don't Ask About Marketing, But Should - Entrepreneur (blog) 5 Things CEOs Don’t Ask About Marketing, But ShouldEntrepreneur (blog)It’s often difficult to isolate and quantify what marketing is responsible for, so there is an inherent disconnect between result-oriented CEOs and their marketing teams. Source: www.entrepreneur.com

The High Performance Of Online Video Advertising Is Helping It Grow Much Faster Than Other Ad Mediums

The High Performance Of Online Video Advertising Is Helping It Grow Much Faster Than Other Ad Mediums Digital video ads are high performers compared to other digital ad formats and mediums. Source: www.businessinsider.com Online video ads get 3x more clicks than other digital ad formats, according to BI, who wants you to sign up to get the full free report. I’m not advocatin’, I’m just sayin’. 

Case study: brand messaging

Case study: brand messaging For brand messaging copywriting, I’ve long ago moved away from handing clients a messaging brief and expecting them to fill it out. It adds work to their plates and almost never results in the kind of spectacular storytelling and fluid descriptions that I get out of our interviews. For example, my client Blue Ocean, a high-quality […]

Why Marketers Want to Make You Cry

Why Marketers Want to Make You Cry “Hey – Dad? You want to have a catch?”Every time I watch Field of Dreams, there’s one scene that gets me. When Kevin Costner’s character asks his ghost father to throw a ball around, I – and a lot of other guys my age – dissolve. Source: blogs.hbr.org ‘The difference between any particularly emotional story […]

advertising

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Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, …

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brand

10-brand-lessons
10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

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copywriting

2dab64b2-bada-4aaf-8042-42cc11a7fde1.jpg
waaaat? | Erotic Film Festival Posters

Lowe Vasovie agency conducted with illustrator Bart Bialy a series of posters to highlight the &ldqu…

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portfolio

ZoneAlarm_ForceField_microsite_copywriter
ZoneAlarm ForceField microsite

When ZoneAlarm launched ForceField, it was the first security solution that enabled you to log on fr…

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marketing strategy

Email remains the best digital channel for ROI

See on Scoop.it – Advertising, I say As with many things in digital, there’s always some…

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