Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

Blog

Tapping Into the Emotional Side of Video Games: Developing Hope, Healing and Love

Tapping Into the Emotional Side of Video Games: Developing Hope, Healing and Love

See on Scoop.it – Advertising, I say “Video games have always been a part of my life,” said Jenovah Chen. “I always played games with my friends, but as I got older, my friends stopped playing.”Chen, president and co-founder of thatgamecompany, wondered why that was. Karen Goldfarb Copywriter‘s insight: “…games, which originally came from a […]

Song About Heroin Used To Advertise Bank

Song About Heroin Used To Advertise Bank

See on Scoop.it – Advertising, I say BOSTON—The soul-wrenching experience of heroin-addiction recovery was used to evoke a bank’s financial security Monday. Karen Goldfarb Copywriter‘s insight: It always seems like a good idea when you’re brainstorming it. See on www.theonion.com

11 Major Rebranding Disasters And What You Can Learn From Them

11 Major Rebranding Disasters And What You Can Learn From Them

See on Scoop.it – Advertising, I say Don’t mess with a classic or with a brand that is already a highly-valuable asset. If rebranding, take care on what customers might think about the evolution. Take into account that a rebranding process is not only designing a face-lifted logo or getting a new “cool name”… Is […]

Bob Hoffman Says Marketers Are Drowning In Their Own Bullshit

Bob Hoffman Says Marketers Are Drowning In Their Own Bullshit

See on Scoop.it – Advertising, I say In perhaps the most entertaining talk given during Advertising Week Europe (or any conference for that matter), Bob Hoffman, legendary ad man and author of the Ad Contrarian ad blog, said marketers are bullshit artists who can’t be trusted. Karen Goldfarb Copywriter‘s insight: “Every square inch of the […]

When Trying to Help the Poor, One Word Can Make a Huge Difference

When Trying to Help the Poor, One Word Can Make a Huge Difference

See on Scoop.it – Advertising, I say A social experiment from the UK shows how a counterintuitive approach to charity marketing can work better than a straightforward pitch.A British charity, Pilion Trust, sent a man out on the streets of London to raise money. Karen Goldfarb Copywriter‘s insight: Playing off negative emotions may not be […]


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