What the heck is a buyer persona and why does it matter? Basically, a buyer persona is to your marketing, sales and communications strategy what a mannequin is to clothing. It gives you a model to base your decisions on.
Personas are short descriptions or biographies of fictitious, archetypical customers—or more accurately, prospective customers.
The idea is [...]
Blog
21 tips for creating buyer personas
50 Free UI and Web Design Wireframing Kits, Resources and Source Files from Smashing Magazine
Plaxo – 50 Free UI and Web Design Wireframing Kits, Resources and Source Files – Smashing Magazine
(tags: webdesign)
Wanted: writer
I’m looking for a writer with a great track record who wants to collaborate.
You’re looking for an extra income stream and your persuasive writing skills are the way to earn it.
You come up with great copy and lots of ideas to go with it. You do direct marketing. And/or branding. And/or the social stuff (Twitter, [...]
6 Things I’ve Learned Writing for the Beauty Industry
You have to be vain. Vanity is not a bad thing. At least, not in the proper dose. Advertising and vanity go hand in hand. It’s why you see so many beautiful women and hot guys working in advertising. It’s [...]
Advertising & Marketing White Papers from AdAge
Advertising and Marketing News White Papers
AdAge whitepapers
(tags: adage_whitepapers Ad_Resources advertising marketing research business adage whitepapers)
Idris Mootee’s Presentations on SlideShare
(tags: brand_strategist branding)
10 neglected interactive marketing best practices. With link to earlier article by Mike Yapp, one of my marketing heroes. http://ow.ly/1gnMe
How to get people to buy from you, right now. http://bit.ly/ToNqs
RT @turk5555: RT @http://xurl.at/vs APPLE's iPhone marketing strategy aimed at Baby Boomers. #turk5555
50 Free UI and Web Design Wireframing Kits, Resources and Source Files http://bit.ly/aFYcmV
How Everything Goes to Hell During a Zombie Apocalypse http://theoatmeal.com/comics/zombie_how from @oatmeal @madcaplabs
Subscribe
advertising
And if Only 1% of Those People…
And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and co
More in advertising
brand
An Agency Devoted to Branding Beauty
These guys have a really interesting approach to the concept of branding beauty, including merchand
More in brand
copywriting
50 Free UI and Web Design Wireframing Kits, Resources and Source Files from Smashing Magazine
Plaxo – 50 Free UI and Web Design Wireframing Kits, Resources and Source Files – Smashi
More in copywriting
portfolio
Salesforce.com Integrated Campaign
This project for Salesforce.com featured an expandable rich media banner (shown above), an interact
More in portfolio
marketing strategy
21 tips for creating buyer personas
What the heck is a buyer persona and why does it matter? Basically, a buyer persona is to your mark
