Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

Everything Is Not Awesome in LEGOland

Everything Is Not Awesome in LEGOland Using toys to advertise any kind of product to kids is wrong. But it’s particularly harmful to sell children on Shell, a company with a shameful environmental record that plans to drill for oil in the Alaskan Arctic, one of the most vulnerable places… Source: www.huffingtonpost.com As a kid, I loved getting free toys when […]

Adweek’s Top 5 Commercials of the Week: July 18-25

Adweek's Top 5 Commercials of the Week: July 18-25 nd This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about how dads rule. Samsung salutes the sport of surfing. Source: www.adweek.com Apple and The Simpsons, definitely.

Rewind: From Mom Jeans to Musicals, a Look Back at eBay Advertising

Rewind: From Mom Jeans to Musicals, a Look Back at eBay Advertising A look back at eBay advertising, from mom jeans to musicals Source: adage.com Don’t know what to do with the next 7 minutes? Watch this eBay ad retrospective. 

Implementing the 7 P’s for Better Creative Pitches

Implementing the 7 P’s for Better Creative Pitches Take a second and think about the last pitch you made that amazed you, but was a dud with the client. Now ask yourself how many critical strategic elements you addressed while creating that pitch that you didn’t illustrate in the meeting.  Do you think it would have made a difference?  Confidence in your ideas… […]

The Shelf Life Of A Mobile Ad: Shorter Than You May Think

The Shelf Life Of A Mobile Ad: Shorter Than You May Think When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. Source: marketingland.com This study says that you’ve got about two minutes to get a click after your mobile ad displays. Otherwise, you probably won’t get a […]

advertising

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Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, …

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brand

10-brand-lessons
10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

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copywriting

15cb7365-b7c4-41f6-a6b2-f86eceaf81a8.jpg
Everything Is Not Awesome in LEGOland

Using toys to advertise any kind of product to kids is wrong. But it’s particularly harmful to…

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portfolio

ZoneAlarm_ForceField_microsite_copywriter
ZoneAlarm ForceField microsite

When ZoneAlarm launched ForceField, it was the first security solution that enabled you to log on fr…

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marketing strategy

Email remains the best digital channel for ROI

See on Scoop.it – Advertising, I say As with many things in digital, there’s always some…

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