• Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter

Blog

21 tips for creating buyer personas

21 tips for creating buyer personas

What the heck is a buyer persona and why does it matter? Basically, a buyer persona is to your marketing, sales and communications strategy what a mannequin is to clothing. It gives you a model to base your decisions on.
Personas are short descriptions or biographies of fictitious, archetypical customers—or more accurately, prospective customers.
The idea is [...]

50 Free UI and Web Design Wireframing Kits, Resources and Source Files from Smashing Magazine

50 Free UI and Web Design Wireframing Kits, Resources and Source Files from Smashing Magazine

Plaxo – 50 Free UI and Web Design Wireframing Kits, Resources and Source Files – Smashing Magazine
(tags: webdesign)

Wanted: writer

Wanted: writer

I’m looking for a writer with a great track record who wants to collaborate.
You’re looking for an extra income stream and your persuasive writing skills are the way to earn it.
You come up with great copy and lots of ideas to go with it. You do direct marketing. And/or branding. And/or the social stuff (Twitter, [...]

6 Things I’ve Learned Writing for the Beauty Industry

6 Things I’ve Learned Writing for the Beauty Industry

You have to be vain. Vanity is not a bad thing. At least, not in the proper dose. Advertising and vanity go hand in hand. It’s why you see so many beautiful women and hot guys working in advertising. It’s [...]

Advertising & Marketing White Papers from AdAge

Advertising & Marketing White Papers from AdAge

Advertising and Marketing News White Papers
AdAge whitepapers
(tags: adage_whitepapers Ad_Resources advertising marketing research business adage whitepapers)
Idris Mootee’s Presentations on SlideShare
(tags: brand_strategist branding)


advertising

And if Only 1% of Those People…
And if Only 1% of Those People…

And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and co

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brand

An Agency Devoted to Branding Beauty
An Agency Devoted to Branding Beauty

These guys have a really interesting approach to the concept of branding beauty, including merchand

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copywriting

50 Free UI and Web Design Wireframing Kits, Resources and Source Files from Smashing Magazine
50 Free UI and Web Design Wireframing Kits, Resources and Source Files from Smashing Magazine

Plaxo – 50 Free UI and Web Design Wireframing Kits, Resources and Source Files – Smashi

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portfolio

Salesforce.com Integrated Campaign
Salesforce.com Integrated Campaign

This project for Salesforce.com featured an expandable rich media banner (shown above), an interact

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marketing strategy

21 tips for creating buyer personas
21 tips for creating buyer personas

What the heck is a buyer persona and why does it matter? Basically, a buyer persona is to your mark

More in marketing strategy