Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

Selling Shame: 40 Outrageous Vintage Ads Any Woman Would Find Offensive

Selling Shame: 40 Outrageous Vintage Ads Any Woman Would Find Offensive Sourced through Scoop.it from: mentalfloss.com Lysol was sold as a douche? Yes, but here’s the catch. It was really for birth control. “These ads aren’t frightening women into thinking their genitals smell badly.  According to historian Andrea Tone, “feminine hygiene” was a euphemism.    “Birth control was illegal in the U.S. until 1965 (for married couples) and 1972 (for single people). […]

Storytelling: Overcoming What Makes Us Stop

UPDATE: Thanks for all your kind words guys! It’s quite overwhelming to see this shared and retweeted all over! All sins typographic in nature have been amended,… Sourced through Scoop.it from: vimeo.com Always loved this insight. It makes you feel a lot better about sucking at something new.

4 Ways to Expand Your Brand | Lamfers & Associates

4 Ways to Expand Your Brand | Lamfers & Associates       Sourced through Scoop.it from: www.lamfers.com Great insights from my friend Debra Lamfers on ways for brands to expand their reach through co-branding, new categories and more.

7 Sneaky Subliminal Messages Hidden in Ads @mentalfloss.com

7 Sneaky Subliminal Messages Hidden in Ads @mentalfloss.com via WordLink – Does subliminal advertising really work? It got attention for these companies. Sourced through Scoop.it from: wordlink.com That’s freaky-sneaky. 

It’s hard to refute a convincing demo

It’s hard to refute a convincing demo Subscribers to this Brazilian magazine get a package of Neutrogena Deep Clean wipes and are encouraged to wipe off the actress’ makeup. Agency: DM9DDB, Sao Paolo. Via: BrandflakesForBreakfast. Adweek’s piece here. Sourced through Scoop.it from: www.adweek.com This looks like fun.

advertising

Blue Shield TV copywriter
Blue Shield “Gold Stars” TV Spot

I created the concept and wrote the script for this TV ad for Blue Shield.…

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brand

10-brand-lessons
10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

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copywriting

a8fe0e23-51e6-452b-9654-d9c7a9d90b8c.jpg
Selling Shame: 40 Outrageous Vintage Ads Any Woman Would Find Offensive

Sourced through Scoop.it from: mentalfloss.com Lysol was sold as a douche? Yes, but here’s the…

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portfolio

Blue Shield TV copywriter
Blue Shield “Gold Stars” TV Spot

I created the concept and wrote the script for this TV ad for Blue Shield.…

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marketing

stop-selling-millennials-says-writer
Stop selling Millennials

Millennials are people. Don’t just tick off a list of marketing terms. “Market with them not at …

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