Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

Zombie cat shows up in neighbor’s yard 5 days after being buried

Zombie cat shows up in neighbor's yard 5 days after being buried No, it’s not a storyline from The Walking Dead — it’s a true story of a courageous feline who was found alive days after being presumed dead Fox 13 reports that Ellis Hutson, from Tampa Bay, Florida, buried his cat after local veterinarians… Source: mashable.com Careful before you take a look at the picture of […]

Designing for Different Online Personality Types | UX Magazine

Designing for Different Online Personality Types | UX Magazine Source: uxmag.com Breaking down types by things like Wish Lister, Brand Lover, Rational and Maximizer is insightful.

Man photobombs stock photos, and things get weird fast

Man photobombs stock photos, and things get weird fast Women laughing with salads, men in suits putting on fake powerpoint presentations — stock photos are the worst Matt Vescovo was tired of bland stock photos endlessly popping up around the Internet. Source: mashable.com Don’t you just LOVE stock photos? What a great idea.

The History of Advertising in 60 Seconds – YouTube

The History of Advertising in 60 Seconds - YouTube   The video above provides a 60-second, bird’s-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to bran… Source: www.youtube.com This is a pretty cleaned up version of where advertising came from (aka, no cleavage).

Quenching Consumers’ Thirst for ‘Authentic’ Brands

Quenching Consumers’ Thirst for ‘Authentic’ Brands Companies are highlighting their heritage as a way to attract shoppers who value ritual and tradition. Source: www.nytimes.com Having attended the Maker Faire for many years now, I think if you look at what attracts people to those who make products themselves, there’s a direct correlation with the desire for authenticity in brands. We like […]

advertising

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Man photobombs stock photos, and things get weird fast

Women laughing with salads, men in suits putting on fake powerpoint presentations — stock photos a…

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brand

10-brand-lessons
10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

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copywriting

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Zombie cat shows up in neighbor’s yard 5 days after being buried

No, it’s not a storyline from The Walking Dead — it’s a true story of a courageous…

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portfolio

ZoneAlarm_ForceField_microsite_copywriter
ZoneAlarm ForceField microsite

When ZoneAlarm launched ForceField, it was the first security solution that enabled you to log on fr…

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marketing

Email remains the best digital channel for ROI

See on Scoop.it – Advertising, I say As with many things in digital, there’s always some…

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