Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

How Do You Market To Millennials?

How Do You Market To Millennials? Young people between the ages of 18 and 35 spend hundreds of millions of dollars a year. NPR asked some in this group how brands and corporations can get their attention. Source: www.npr.org NPR did a focus group with SoCal millennials and discussed brands, advertising they like and what being a “millennial” means to them.  […]

Hilariously Bad Ads That Were Rejected – DesignTAXI.com

Hilariously Bad Ads That Were Rejected - DesignTAXI.com Originating in the UK, the annual Chip Shop Awards is an international creative award for un-used advertising ideas that celebrates creativity… Source: designtaxi.com The Heinz one manages to make ketchup distasteful. 

Meet the Graphic Design Mastermind Behind the Best Part of the Oscars

Meet the Graphic Design Mastermind Behind the Best Part of the Oscars During Sunday night’s Oscars, the elegant slides that announced each category may have been the best part of the broadcast. For Best Picture, a row of animated bullets left a trail of blood on the title sequence for American Sniper; a black watercolor sketch of a man’s torso dissolved into… Source: www.slate.com Henry Hobson, the […]

How a Successful Rebrand Solved 4 Brand Challenges | Lamfers & Associates

How a Successful Rebrand Solved 4 Brand Challenges | Lamfers & Associates   Source: www.lamfers.com iHealth provided iOS-compatible health products, which are sold at Apple stores. My colleagues at Lamfers & Associates just did a revealing case study on the iHealth rebrand, for which I wrote copy. The key takeaways: Helped iHealth stand out in an increasingly crowded product category. Promoted tech to an older audience that […]

Karen Hurley | Obviously a lot of confidence in the success of…

Karen Hurley | Obviously a lot of confidence in the success of... Obviously a lot of confidence in the success of the projectLowe Ad Agency, Thailand Source: blog.karenhurleydesign.com I’m a sucker for a good stain remover campaign.

advertising

c737c200-e692-4d15-af20-790c16ba53cc.jpg
Man photobombs stock photos, and things get weird fast

Women laughing with salads, men in suits putting on fake powerpoint presentations — stock photos a…

More in advertising

brand

10-brand-lessons
10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

More in brand

copywriting

dcbd1dff-c3f3-48a6-a93a-d4435b2c118b.jpg
How Do You Market To Millennials?

Young people between the ages of 18 and 35 spend hundreds of millions of dollars a year. NPR asked s…

More in copywriting

portfolio

ZoneAlarm_ForceField_microsite_copywriter
ZoneAlarm ForceField microsite

When ZoneAlarm launched ForceField, it was the first security solution that enabled you to log on fr…

More in portfolio

marketing

Email remains the best digital channel for ROI

See on Scoop.it – Advertising, I say As with many things in digital, there’s always some…

More in marketing