Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

How Great Direct Mail Helps a Retailer Win Back Customers

How Great Direct Mail Helps a Retailer Win Back Customers A direct marketing success story: How a women’s retailer – Chico’s – got customer win-back direct mail right and 6 lessons for a smart marketing strategy Source: www.gianfagnamarketing.com Nice DM strategy. I especially liked the way they used customer data to get personal: This letter is a case study in how to use a customer’s purchasing […]

In Memoriam: My Father, Paul Margulies

In Memoriam: My Father, Paul Margulies My father always thought it was ironic that people swooned when they found out that he was the genius behind the famous ad campaign for Alka-Seltzer. Source: www.adweek.com The actress speaks about her famous copywriter father. 

Harvard Business Review Cartoons from the Upcoming Issue

Harvard Business Review Cartoons from the Upcoming Issue Enjoy these cartoons from the November issue of HBR, and test your management wit in the HBR Cartoon Caption Contest. Source: blogs.hbr.org HBR always knows how to put it bluntly.

Is the ‘Selfie’ the Future of Mobile, Digital Marketing?

Is the ‘Selfie’ the Future of Mobile, Digital Marketing? Source: www.mobilemarketingwatch.com “Advertisers can now integrate high-quality selfies into their mobile ad campaigns.” Oh joy…

An Inside Look At How These 4 Agencies Collaborate to Create Awesome Content

An Inside Look At How These 4 Agencies Collaborate to Create Awesome Content We reached out to several agencies to query them on their mindset, approach, and collaborative practices as they relate to the creation and dissemination of content. Source: www.adrants.com Is your content following the hero, hub and hygiene category model? Read on to find out. 

advertising

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Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, …

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brand

10-brand-lessons
10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

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copywriting

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How Great Direct Mail Helps a Retailer Win Back Customers

A direct marketing success story: How a women’s retailer – Chico’s – got cus…

More in copywriting

portfolio

ZoneAlarm_ForceField_microsite_copywriter
ZoneAlarm ForceField microsite

When ZoneAlarm launched ForceField, it was the first security solution that enabled you to log on fr…

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marketing strategy

Email remains the best digital channel for ROI

See on Scoop.it – Advertising, I say As with many things in digital, there’s always some…

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