Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

Missing Story Sharing In A Big Push to Humanize Marketing

Missing Story Sharing In A Big Push to Humanize Marketing Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns […] Source: www.forbes.com

A How-To Process: Using Storytelling To Build Decision Making Skills

A How-To Process: Using Storytelling To Build Decision Making Skills Build your employees decision making skills so that they learn to effectively tackle complex issues by playing this smart game today. Find out more here: Source: www.anecdote.com Building decision making skills is good for anyone. Here’s how refining your storytelling skills can help.

Focal Points:Karen Goldfarb | Freda Scott

Focal Points:Karen Goldfarb | Freda Scott I’ve been interviewed as Freda Scott’s first and only copywriter! — As an award-winning copywriter, Karen Goldfarb can certainly hold her own amongst the medley of photographers and illustrators represented by Freda Scott. Source: fredascottcreative.com  

Stop selling Millennials

Stop selling Millennials Millennials are people. Don’t just tick off a list of marketing terms. “Market with them not at them” doesn’t mean anything. Here's how to show them respect.

Five Tips for Designing Global Packaging

Five Tips for Designing Global Packaging Understand the local context. Get a first-rate translation agency (haven’t we all seen the second-rate results?). Note the dialects. Use country flags to denote languages to save space and add visual interest. More good tips in the article itself. Read on! Source: www.lamfers.com

advertising

Blue Shield TV copywriter
Blue Shield “Gold Stars” TV Spot

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brand

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10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

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copywriting

27d69f5a-97e4-461f-a108-cb82f8765eaf.jpg
Missing Story Sharing In A Big Push to Humanize Marketing

Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through socia…

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portfolio

Blue Shield TV copywriter
Blue Shield “Gold Stars” TV Spot

I created the concept and wrote the script for this TV ad for Blue Shield.…

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marketing

stop-selling-millennials-says-writer
Stop selling Millennials

Millennials are people. Don’t just tick off a list of marketing terms. “Market with them not at …

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