Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

The High Performance Of Online Video Advertising Is Helping It Grow Much Faster Than Other Ad Mediums

The High Performance Of Online Video Advertising Is Helping It Grow Much Faster Than Other Ad Mediums Digital video ads are high performers compared to other digital ad formats and mediums. Source: www.businessinsider.com Online video ads get 3x more clicks than other digital ad formats, according to BI, who wants you to sign up to get the full free report. I’m not advocatin’, I’m just sayin’. 

Case study: brand messaging

Case study: brand messaging For brand messaging copywriting, I’ve long ago moved away from handing clients a messaging brief and expecting them to fill it out. It adds work to their plates and almost never results in the kind of spectacular storytelling and fluid descriptions that I get out of our interviews. For example, my client Blue Ocean, a high-quality […]

Why Marketers Want to Make You Cry

Why Marketers Want to Make You Cry “Hey – Dad? You want to have a catch?”Every time I watch Field of Dreams, there’s one scene that gets me. When Kevin Costner’s character asks his ghost father to throw a ball around, I – and a lot of other guys my age – dissolve. Source: blogs.hbr.org ‘The difference between any particularly emotional story […]

Margaret Gould Stewart: How giant websites design for you (and a billion others, too) – YouTube

Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewa… Source: www.youtube.com Fascinating talk. If you don’t have 13 minutes, here’s the gist: 1. Get the tiny things right. When designing at scale, there’s nothing that’s small. 2. Design with […]

How Successful People Stay Calm

How Successful People Stay Calm The ability to manage your emotions and remain calm under pressure has a direct link to your performance. TalentSmart has conducted research with more than a million people, and we’ve found that 90% Source: www.linkedin.com Good perspective. I’d also add, read some positive news stories to help your attitude. You can find them online by […]

advertising

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Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, …

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brand

10-brand-lessons
10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

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copywriting

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The High Performance Of Online Video Advertising Is Helping It Grow Much Faster Than Other Ad Mediums

Digital video ads are high performers compared to other digital ad formats and mediums. Source: www.…

More in copywriting

portfolio

ZoneAlarm_ForceField_microsite_copywriter
ZoneAlarm ForceField microsite

When ZoneAlarm launched ForceField, it was the first security solution that enabled you to log on fr…

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marketing strategy

Email remains the best digital channel for ROI

See on Scoop.it – Advertising, I say As with many things in digital, there’s always some…

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