Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

Focal Points:Karen Goldfarb | Freda Scott

Focal Points:Karen Goldfarb | Freda Scott I’ve been interviewed as Freda Scott’s first and only copywriter! — As an award-winning copywriter, Karen Goldfarb can certainly hold her own amongst the medley of photographers and illustrators represented by Freda Scott. Source: fredascottcreative.com  

Stop selling Millennials

Stop selling Millennials Millennials are people. Don’t just tick off a list of marketing terms. “Market with them not at them” doesn’t mean anything. Here's how to show them respect.

Five Tips for Designing Global Packaging

Five Tips for Designing Global Packaging Understand the local context. Get a first-rate translation agency (haven’t we all seen the second-rate results?). Note the dialects. Use country flags to denote languages to save space and add visual interest. More good tips in the article itself. Read on! Source: www.lamfers.com

#RaceTogether: 3 Reasons Behind Starbucks’ Failure

#RaceTogether: 3 Reasons Behind Starbucks' Failure This past week, Starbucks’ baristas across 12,000 U.S. stores began writing “Race Together” on all of its coffee cups. Why? Starbucks wanted to initiate conversations of race and diversity with their customers.The results? A huge backlash on social media resulting in the temporary closing of Starbucks Sr. VP of Global Communications Corey duBrowa’s Twitter account. […]

SuperAwesome Continues Kids Marketing Land-Grab With Acquisition Of … – TechCrunch

SuperAwesome Continues Kids Marketing Land-Grab With Acquisition Of ... - TechCrunch SuperAwesome, the ad network and marketing platform for kids and teens, continues to be on a mini-shopping spree. The London-headquartered company is.. Source: techcrunch.com Here’s who’s selling stuff to your kids and where they’re going: “There’s $11 billion-plus spent on TV advertising but just $700 million in digital advertising across the kids market. Clearly that’s […]

advertising

Blue Shield TV copywriter
Blue Shield “Gold Stars” TV Spot

I created the concept and wrote the script for this TV ad for Blue Shield.…

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brand

10-brand-lessons
10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

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copywriting

fce95f20-f6a0-4e58-bcbb-348003539b8e.jpg
Focal Points:Karen Goldfarb | Freda Scott

I’ve been interviewed as Freda Scott’s first and only copywriter! — As an award-wi…

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portfolio

Blue Shield TV copywriter
Blue Shield “Gold Stars” TV Spot

I created the concept and wrote the script for this TV ad for Blue Shield.…

More in portfolio

marketing

stop-selling-millennials-says-writer
Stop selling Millennials

Millennials are people. Don’t just tick off a list of marketing terms. “Market with them not at …

More in marketing