Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

copywriting

How Androgyny Can Turbo-Charge Your Creativity

How Androgyny Can Turbo-Charge Your Creativity By M. RasoulipourMaria Popova cites a fascinating discovery from preeminent psychologist Mihaly Csikszentmihalyi’s recent research: a predisposition to psychological androgyny is essential for creativity. Source: 99u.com “…a predisposition to psychological androgyny is essential for creativity.In other words, as Csikszentmihalyi describes in his book Creativity: The Psychology of Discovery and Invention, the most creative people have the […]

Emotional letter begs Australian banks to leave ‘humiliated’ farmers alone

Emotional letter begs Australian banks to leave 'humiliated' farmers alone An Australian veterinarian has penned an open letter on Facebook about the horrific treatment of farmers in Queensland by the big banks. Source: mashable.com And the big banks took notice, because David Pascoe’s letter has reportedly been shared over 2 million times. There’s so much here to consider, but the thing that strikes me the […]

How Great Direct Mail Helps a Retailer Win Back Customers

How Great Direct Mail Helps a Retailer Win Back Customers A direct marketing success story: How a women’s retailer – Chico’s – got customer win-back direct mail right and 6 lessons for a smart marketing strategy Source: www.gianfagnamarketing.com Nice DM strategy. I especially liked the way they used customer data to get personal: This letter is a case study in how to use a customer’s purchasing […]

In Memoriam: My Father, Paul Margulies

In Memoriam: My Father, Paul Margulies My father always thought it was ironic that people swooned when they found out that he was the genius behind the famous ad campaign for Alka-Seltzer. Source: www.adweek.com The actress speaks about her famous copywriter father. 

Harvard Business Review Cartoons from the Upcoming Issue

Harvard Business Review Cartoons from the Upcoming Issue Enjoy these cartoons from the November issue of HBR, and test your management wit in the HBR Cartoon Caption Contest. Source: blogs.hbr.org HBR always knows how to put it bluntly.

advertising

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Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, …

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brand

10-brand-lessons
10 brand case studies from The US Corporate Social Media Summit

See on Scoop.it – Advertising, I say 10 great social media case studies from Rohit Bhargava…

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copywriting

e9c21759-755a-4304-bafa-e8dbfa7a448f.jpg
How Androgyny Can Turbo-Charge Your Creativity

By M. RasoulipourMaria Popova cites a fascinating discovery from preeminent psychologist Mihaly Csik…

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portfolio

ZoneAlarm_ForceField_microsite_copywriter
ZoneAlarm ForceField microsite

When ZoneAlarm launched ForceField, it was the first security solution that enabled you to log on fr…

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marketing strategy

Email remains the best digital channel for ROI

See on Scoop.it – Advertising, I say As with many things in digital, there’s always some…

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