Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb
Copywriter Karen Goldfarb

Blog

5 Dos and Don’ts in Wine Packaging

5 Dos and Don’ts in Wine Packaging When it comes to wine packaging, my good friends over at Lamfers & Associates offer these five tips on what to do and what not to do. 5 Dos and Don’ts in Wine Packaging

17 Copywriting Affirmations

17 Copywriting Affirmations When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard. Begin writing with empathy. You have to care about your customers. People aren’t targets. They’re your audience. Even the most complex […]

How to evaluate a copywriter

How to evaluate a copywriter If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter—or writers—you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right writer. Pay attention to their emails. A good marketing writer should come […]

A taste of food marketing news

A taste of food marketing news As a copywriter who works a fair amount in the food and beverage industries, I like to keep on top of the upcoming trends in the marketplace—and perhaps you’d like to do the same. So here’s a quick list of food marketing trends and topics in the news. Plus a few that you don’t want […]

Packaging before and after for PBfit

Packaging before and after for PBfit The situation By all accounts, BetterBody Foods, makers of renowned PBfit® Powdered Peanut Butter, is doing everything right. They have a reputable brand. Loyal customer following. Great product distribution. You name it. Yet they were ready for a brand change. That’s because they wanted to reach out to younger audiences who were ripe for the […]

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What Makes B2B Content Remarkable for Buyers?

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Is your brand male or female?

Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultan…

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5 Dos and Don’ts in Wine Packaging

When it comes to wine packaging, my good friends over at Lamfers & Associates offer these five t…

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PHH Arval Brand Launch

Thirty years ago, there were more than 300 fleet management companies in the US. Today, it’s down …

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marketing

Packaging before and after for PBfit

The situation By all accounts, BetterBody Foods, makers of renowned PBfit® Powdered Peanut Butter, …

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