• Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter

Blog

15 Brand Names Decoded

15 Brand Names Decoded

15 Brand Names Decoded | The Best Article Every day
(tags: branding)

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The Consumer’s Dilemma

The Consumer’s Dilemma

Facing a personal purchase decision of import, I found myself staring down the very same consumer’s dilemma posed here by Financial Editor Joseph Lazzaro for BloggingStocks. To save or not to save? Here’s what one economist forecast.
What would make the strongest case for a large fiscal stimulus package – – upwards of $1 trillion for [...]

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And if Only 1% of Those People…

And if Only 1% of Those People…

And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and conversion greatly exceed one’s brand, as it were.
(tags: engagement, direct_marketing, advertising)

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A Brand that Needs to Grow Up

A Brand that Needs to Grow Up

Since I’m in the business of talking about brands, I’m going to pick on one now. It’s been infamous around this household since my daughter was born and has just won that distinction yet again.
Hard to believe that a major brand like Toys R Us can make it so hard on the consumer and their [...]

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Scribd as a Resource for Marketing Research

Scribd as a Resource for Marketing Research

Scribd
(tags: sharing web2.0 research consumer_research)

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advertising

And if Only 1% of Those People…
And if Only 1% of Those People…

And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and con

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brand

A Brand that Needs to Grow Up
A Brand that Needs to Grow Up

Since I’m in the business of talking about brands, I’m going to pick on one now. It’s been inf

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copywriting

15 Brand Names Decoded
15 Brand Names Decoded

15 Brand Names Decoded | The Best Article Every day (tags: branding) Share and Enjoy:

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portfolio

Salesforce.com Integrated Campaign
Salesforce.com Integrated Campaign

This project for Salesforce.com featured an expandable rich media banner (shown above), an interacti

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marketing strategy

The Consumer’s Dilemma
The Consumer’s Dilemma

Facing a personal purchase decision of import, I found myself staring down the very same consumer

More in marketing strategy