• Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter
  • Karen Goldfarb, Copywriter

Blog

Wanted: writer

Wanted: writer

I’m looking for a writer with a great track record who wants to collaborate.
You’re looking for an extra income stream and your persuasive writing skills are the way to earn it.
You come up with great copy and lots of ideas to go with it. You do direct marketing. And/or branding. And/or the social stuff (Twitter, [...]

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6 Things I’ve Learned Writing for the Beauty Industry

6 Things I’ve Learned Writing for the Beauty Industry

You have to be vain. Vanity is not a bad thing. At least, not in the proper dose. Advertising and vanity go hand in hand. It’s why you see so many beautiful women and hot guys working in advertising. It’s [...]

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Advertising & Marketing White Papers from AdAge

Advertising & Marketing White Papers from AdAge

Advertising and Marketing News White Papers
AdAge whitepapers
(tags: adage_whitepapers Ad_Resources advertising marketing research business adage whitepapers)
Idris Mootee’s Presentations on SlideShare
(tags: brand_strategist branding)

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An Agency Devoted to Branding Beauty

An Agency Devoted to Branding Beauty

These guys have a really interesting approach to the concept of branding beauty, including merchandising and product development.
Intelligent Beauty, Inc.
(tags: beauty branding)
A Top Team Is Key to Growth – Entrepreneurship.org
(tags: entrepreneurship management entrepreneur)

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What Email Users Say About Using Email

What Email Users Say About Using Email

What Email Users Say: Part 1 (Attitudes to Commercial Email) | Email Institute
(tags: email_marketing email)

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advertising

And if Only 1% of Those People…
And if Only 1% of Those People…

And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and con

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brand

An Agency Devoted to Branding Beauty
An Agency Devoted to Branding Beauty

These guys have a really interesting approach to the concept of branding beauty, including merchandi

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copywriting

Wanted: writer
Wanted: writer

I’m looking for a writer with a great track record who wants to collaborate. You’re looking for

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portfolio

Salesforce.com Integrated Campaign
Salesforce.com Integrated Campaign

This project for Salesforce.com featured an expandable rich media banner (shown above), an interacti

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marketing strategy

The Consumer’s Dilemma
The Consumer’s Dilemma

Facing a personal purchase decision of import, I found myself staring down the very same consumer

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