Jimmy Wales on direct marketing vs. branding
The rathole of direct marketing, according to Jimmy Wales, co-founder of Wikipedia, via John Battelle, in an interview with AdRants.
Quick copywriter synopsis: Wales says, because everything online is very measurable, we measure everything. Impressions, click-through rates, conversions. But traditional brand advertising has to be measurable in other more traditional ways, like consumer awareness. Because we [...]
5 reasons why Susan Boyle went viral
You can’t guarantee anything’s going to go viral, even with the best intent. So here’s my two cents on why a 48-year-old woman named Susan Boyle is taking the world by storm.
1. She’s genuine. Unless this is the biggest marketing ploy ever (and if it is, I gotta hand it to them), Susan Boyle is [...]
Lead generation and Loch Ness
Leviathan. The Loch Ness Monster. The Kraken. The Devil Fish. What do these infamous sea monsters have in common with leads?
For one, there’s certainly a lot of mythology about them. After all, do these creatures really exist?
The answer is yes, some of them do. Leviathan may have been a blue whale. The Kraken is what [...]
Stop killing pre-qualified leads
There’s a simple mistake many marketers make day in, day out that kills pre-qualified leads. Leads that are coming in via organic search, paid search and paid advertising.
It goes something like this.
You’ve isolated the keywords your potential customers are most likely to use. You’ve put them in your meta tags, your copywriting, maybe even in [...]
