Quick and dirty copywriting for Google TV. It was fun. Sometimes the best projects as a copywriter involve being as creative as possible with tight constraints, such as budget and time.
Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings interested in health and partying. I was website copywriter.
I was the Creative Director and copy writer/managing editor on this project. We had three weeks to do this site from concept to runtime, and the client literally handed me a book on BV’s history to use for copy. But I like a challenge.
This is my reel