Dirty Jobs’ Mike Rowe on lamb castration, PETA, and the war on American labor
Drawing on his experiences picking up roadkill, feeding swine, and castrating a lamb with his teeth, Mike Rowe, host of Discovery Channel’s Dirty Jobs, discusses how modern American culture belittles necessary labor. And, as he points out, not only is the labor these people do necessary, but many of the people doing it are actually–wait [...]
Is the end of traditional media truly nigh?
From one of this copywriter’s favorite social networking experts, Sorel Denholtz, in her most recent blog post for Digital Axle.
“If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.”
Those words come from Josh Bernoff’s Groundswell blog today, summing up Forrester Research’s just completed five-year interactive marketing forecast. [...]
Romanelli helps local lumber retailer take on the big guys
As part two of my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, again, give it up for guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency on the East Coast is [...]
Romanelli plays matchmaker for Credit Union
In my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, regardless of whether or not I had anything to do with them, here’s guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency [...]
