Writing the user experience

Language is typically the interface on almost every site, to paraphrase Jeffrey Zeldman, publisher of A List Apart. Even on Flickr, an inherently visual site, the navigation is text. That means word choice is critical. Yet most companies budget very little for content and writing.
So, if your site is meant to compel people to do [...]
6 questions to define creative strategy

Common-sense tips from a graphic designer that apply to us copywriters, marketing strategists and business folks too…
Six Questions to Define Creative Strategy
Tips to speed and improve creative design results.
By Susan Sharman, Sharman Studios
As a graphic designer, I spend a lot of time trying to explain the creative process. How do I envision layouts? Choose [...]


