Writing the user experience
Language is typically the interface on almost every site, to paraphrase Jeffrey Zeldman, publisher of A List Apart. Even on Flickr, an inherently visual site, the navigation is text. That means word choice is critical. Yet most companies budget very little for content and writing. So, if your site is meant to compel people to [...]
5 steps to going viral on Twitter
This is a fascinating article by Copyblogger writer Dan Zarella on going viral on Twitter. In it, he susses out some particulars such as best time of day to retweet, why the word “please” is important, etc. As a copywriter, I’m pleased that some of it is good old fashioned direct marketing, such as the [...]
6 questions to define creative strategy
Common-sense tips from a graphic designer that apply to us copywriters, marketing strategists and business folks too… Six Questions to Define Creative Strategy Tips to speed and improve creative design results. By Susan Sharman, Sharman Studios As a graphic designer, I spend a lot of time trying to explain the creative process. How do I [...]
