Social Media Advisor for Gap Presents Results from Twitter & Facebook
I had the privilege of hoodwinking Robin Frank, Social Media Advisor for Gap Inc. among others, into speaking on a panel of social media pundits, at the first meeting of the Marin County chapter of Women In Consulting. At this fascinating presentation, Robin discussed strategies including engaging consumers by being more than a “coupon channel”and [...]
Web literacy: can they read what you wrote?
The term web literacy has been used to describe being fluent with the latest Twitter apps or how to use YouTube. But in this case, it means, quite literally, the ability for an online audience to read what you wrote. So, the question is, can they? The data is so far inconclusive. Sure, much of [...]