Since I’m in the business of talking about brands, I’m going to pick on one now. It’s been infamous around this household since my daughter was born and has just won that distinction yet again. Hard to believe that a major brand like Toys R Us can make it so hard on the consumer and [...]
Scribd (tags: sharing web2.0 research consumer_research)
Advertising adds value by changing perception. Rory Sutherland asserts that a change in perceived value can be just as satisfying as “real” value”. Case in point: don’t miss the Shreddies “relaunch” commercial at around 14 minutes in. It’s priceless.
How Usable is Your Copy? « Usability Post (tags: copywriting copywriter user_experience webdesign ui content writing) Interactive Copywriting & Design (tags: design copywriter copywriting user_experience)