Porter’s Five Forces: Tipping the Balance of Power in Any Business Situation
No matter which industry your business is in, you can assess the forces that influence your business, including its strengths and weaknesses, using this set of five Market Forces, in order to leapfrog over your competition by better understanding the industry you and your rivals operate in. Created by Harvard Business School professor Michael Porter [...]
User Experience Evaluation of 7 Public Restrooms
I’ve got a strange fascination with public bathrooms. Perhaps it’s because they’re like churches. They’re all set up to do basically the same thing, which leaves a wide spectrum for aesthetic choice. Plus most people only want to be in one as long as is absolutely necessary. In any event, I recently decided to apply [...]
21 tips for creating buyer personas
What the heck is a buyer persona and why does it matter? Basically, a buyer persona is to your marketing, sales and communications strategy what a mannequin is to clothing. It gives you a model to base your decisions on. Personas are short descriptions or biographies of fictitious, archetypical customers—or more accurately, prospective customers. The [...]
