Archive for November, 2010

Viral video hits without big ad budgets are the exception, not the rule


Interesting and possibly dismaying facts about viral videos: 1. The most successful viral videos have big ad bugets. 2. Successful viral videos do not necessarily translate into more revenue. According to Ecoconsultancy, a study of a year’s worth of popular trailers from 33 movies and video games comparing their popularity scores with their daily advertising […]

Kotex reveals why tampon commercials are so annoying


We have reached a time in society where brands actually use their marketing strategy as the script for commercials and deliver phrases like “I’m a believably attractive 18-24 year-old female” and “you can relate to me because I’m racially ambiguous” directly to consumers. It’s like an exercise in sociological analysis, except that it’s a commercial […]