Archive for December, 2010

Content-based ad units for the new year


The iPad Ad Coming soon to a tablet device near you (most likely, resting quasi-comfortably in your hands). Apple launched its first iPad iAd campaign for Disney’s TRON: Legacy. Seems like a natural fit for big brands in the coming year. But Apple’s not alone, as Yahoo and Samsung are reportedly doing similar. Ebook ads […]

Video: Forrester’s Brian Haven on rethinking pre-roll online video


Senior Analyst Brian Haven speaks about a just-released Forrester Research study looking at online video viewing and how effective online video advertising is (hint: it isn’t, at least not so far.) Uploaded by 5minTech.

Video: Creativity in Business


Greg Ballard, CEO & President of Glu Mobile, gives an overview of why a successful business needs creativity in all areas of its operations.