Archive for December, 2010

Content-based ad units for the new year

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The iPad Ad Coming soon to a tablet device near you (most likely, resting quasi-comfortably in your hands). Apple launched its first iPad iAd campaign for Disney’s TRON: Legacy. Seems like a natural fit for big brands in the coming year. But Apple’s not alone, as Yahoo and Samsung are reportedly doing similar. Ebook ads […]


Video: Forrester’s Brian Haven on rethinking pre-roll online video

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Senior Analyst Brian Haven speaks about a just-released Forrester Research study looking at online video viewing and how effective online video advertising is (hint: it isn’t, at least not so far.) Uploaded by 5minTech.


Video: Creativity in Business

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Greg Ballard, CEO & President of Glu Mobile, gives an overview of why a successful business needs creativity in all areas of its operations.