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In business? So’s your competition. Here’s how to find out what they’re up to. First, identify you main competitors. You probably already know who they are, but it’s good to put a list together on paper or screen. Direct competitors. Consider whether they’re competing with you on price or strategy. For example, if you’re Lowes, […]
Social networking is all about niches and groups of people that happen to be online rather than in (callback term!) meatspace. Instead of hovering around the water cooler, we’re hanging out at Café World. Of course, marketers like me (and you) who are constantly working to understand our clients’ target audiences need to understand the […]