Archive for January, 2011

5 things I’ve learned doing Facebook marketing campaigns

5 things I’ve learned doing Facebook marketing campaigns

For the past couple of years, I’ve worked on several Facebook marketing campaigns for brands like Gevalia, Country Time Lemonade, The Peanuts (Countdown to The Great Pumpkin), and Organic Beauty Now. Here are a few tidbits I’ve picked up along the way: People love freebies. This is not news. Unless you’re a big-name brand, top […]

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How to get the (good) dirt on the competition


In business? So’s your competition. Here’s how to find out what they’re up to. First, identify you main competitors. You probably already know who they are, but it’s good to put a list together on paper or screen. Direct competitors. Consider whether they’re competing with you on price or strategy. For example, if you’re Lowes, […]

Improve your social networking with virtual ethnography


Social networking is all about niches and groups of people that happen to be online rather than in (callback term!) meatspace. Instead of hovering around the water cooler, we’re hanging out at Café World. Of course, marketers like me (and you) who are constantly working to understand our clients’ target audiences need to understand the […]