Archive for May, 2011

Concept comparison: actor vs. still image


It’s not unusual to go through multiple concept and copy revisions, even after the client chooses a direction. What was interesting to me during the Venture Match My Miles campaign was how the versions changed what I had to do as the copywriter. In a previous post, I mentioned that we started the project before […]

How to write in the voice of a celebrity’s most famous character


Recently, I had the pleasure of writing a script for one of my favorite actors, Alec Baldwin. Alec is currently acting as spokesman for a campaign by Capital One for their Venture Card, called the Venture Match My Miles Challenge. During this challenge, Capital One is making a fantastic offer to match your airline miles […]