Heard on NPR: How multicultural advertising is now the norm. Michele Norris interviews Jimmy Smith, creative director at TBWA/Chiat/Day, and Roberto Orci, Association of Hispanic Advertising Agencies chair-elect and president of Acento ad agency. Click this link to play the multicultural advertising interview.
I’ve been wondering this for years, because as I explained to a client recently, while I think case studies are valuable, I think the case study format is tired. And I see a lot of tired writing plugged into case studies. I like Jack Price‘s answer to this question on Quora. He writes: “A common [...]
As an advertising copywriter, I lead two creative teams developing TV ads for Gallo Salame. As anyone writing for the food and beverage market knows, it’s not a proper TV spot unless you feature beauty shots of the food or the beverage. ‘Nuff said. Yet in this case, we also wanted to highlight Gallo’s differentiation [...]