4 Branding Lessons from The Kardashians
No matter what you think of them, the Kardashians have built a brand with powerful recognition. And it didn’t happen by magic. Let’s look at four ways their brand of brand management works in the market today. Shrewd awakening. Sharp brand management by their business manager/mom, Kris Jenner, has helped put the brood at the [...]
Challenge Butter TV spot
While the client eventually settled on a traditional direction for the spot, which featured beautiful shots of butter flowing down corncobs and melting into English muffins, I did present them with an alternative very different from the norm for food and beverage advertising. Called “Natural Phenomenon,” it highlighted one of the client’s main differentiators: being [...]
