Archive for November, 2011

Flip My Books launch


This social networking initiative encourages college students to bypass the expensive campus bookstore in favor of buying, borrowing or bartering used textbooks with other students. I was copywriter for all brand elements, including the website, Facebook page, and the movie.

OK, social media, I get it


After running a Facebook page for a couple of months (for a band, no less), I’ve finally got a tenuous handle on what this thing is all about. It’s mostly like hosting a party 24/7 for a group of people who’ve had a couple of drinks so that they’re socially lubricated and ready and willing […]

Healthcare Brand Launch

healthcare ads

We developed and launched this social networking initiative to engage with people who are about to be or are newly retired. The brand includes the website, print advertising, point-of-purchase ads, brochures, direct marketing, and the book.