Archive for February, 2012

Writer’s block: copywriters behind bars


There are plenty of journalists who’ve done jail time for something admirable, like risking their lives to get the story in a hostile locale. These jailbird copywriters aren’t those guys. Gary Halbert Lovingly referred to as the Prince of Print, Godfather of Copy and the Alpha Shitweasel, Gary Halbert was a successful and experienced copywriter, […]

Brand keyword shoutout: Straus Family Creamery


Hey, Straus Family Creamery Super Premium Ice Cream Organic mint chocolate chip! More mint flavor, please. (Let’s see if they respond. This is as keyword-y as I can get.)

After the brainstorm


"As we return to the realties of our day jobs at the end of a brainstorm, we run into road blocks, inertia, committees and other hazards that can water down ideas or shut them down entirely. That’s what organizations do well. They are designed to minimize risk. Bringing an idea to life can feel like making it through a circuitous…

Shopping cart fail

shopping cart fail copywriting

As a direct marketer, this kind of thing makes me want to claw my eyes out.

People trust people

The credibility report

The latest edition of the Edelman Trust Barometer study just came out showing CEOs in the dog house when it comes to being trusted. Who do people trust? Academic and tech experts, sure. But the biggest movers in the study are “a person just like me” and “regular employee.” Look at your 2012…

Can you spot all 10 typos?


Trust a copywriter. They’re there.



I read all attempts to spam my blog. Here’s my current favorite:

Hi my family member! I want to say that this post is amazing, nice written and come with almost all important infos. I would like to see extra posts like this .Likes: 2Comments: 1

Perception in the advertising world


Actually I think most of us in it see everyone including ourselves as the jackass.