Archive for July, 2012

Shameless Marketing Tactics That Totally Work [Infographic]

See on Scoop.it – Advertising, I say We’ve all done it.   You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can’t help it. Admit it. Or don’t — you know who you are. Last month we wrote about 7 of […]


Are content mills immoral?

See on Scoop.it – Advertising, I say Content mills are like supermarkets in which only the manager can make a living wage, but they have the power to be useful social and commercial enterprises — if they dare to change. See on www.procopywriters.co.uk


Taco Bell Ads Use ‘Edible’ QR Code

See on Scoop.it – Advertising, I sayTaco Bell Ads Use ‘Edible’ QR CodeSee on www.mediapost.com


[How to] Write the Perfect Blog Post [Infographic]

See on Scoop.it – Advertising, I say Just add copywriting. See on ijustdid.org


An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your Career Depends On It | articles

See on Scoop.it – Advertising, I say Hello, young copywriter. I am here today to tell you that you are a member of an endangered species. I’m very sorry, but it’s true. See on ihaveanidea.org


Why Copywriting is the Litmus Test of Your Online Marketing …

See on Scoop.it – Advertising, I say Online marketing requires considerable planning, especially to those promoting a service. Service business owners and independent professionals face multiple challenges of promoting themselves as well as communicating … See on www.sitepronews.com


How Great Direct Mail Helps a Retailer Win Back Customers | Smart Marketing Strategy

See on Scoop.it – Advertising, I say A direct marketing success story: How Chico’s, women’s retailer, got customer win-back direct mail right and 6 lessons for a smart marketing strategy. See on www.gianfagnamarketing.com


How These Two Barstools Will Help You Write Your Greatest Copy

See on Scoop.it – Advertising, I say “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use… See on www.wearethefreeradicals.com


What is your agency doing to meet the escalating demands for digital?

See on Scoop.it – Advertising, I say Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills.     Traditional agencies should know that digital training is critical to their success. The larger agencies are now rising to meet the escalating […]


Yesterday’s Ads Predicted Today’s Tech- 1940′s whiskey ads

See on Scoop.it – Advertising, I say How 1940s whiskey ads predicted the cell phone, the 3D movie, videoconferencing, and sports bars . . . and a bunch of stuff that hasn’t happened yet. See on www.pcworld.com


Five Things More Important than Facebook Page Engagement

See on Scoop.it – Advertising, I say There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, […]


got milk? By Douglas B. Holt, L’Oreal Professor of Marketing, University of Oxford

See on Scoop.it – Advertising, I say “A revealing look at one of the most famous and popular ad campaigns in our culture.   In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad […]