Archive for August, 2012

The Key Marketing Trends For 2013: What To Look For As A Brand

See on – Advertising, I say As the pace of technological and social evolution continues to gain momentum, brands are being faced with new and diverse marketing challenges on an annual basis. Each new year seems to bring a series of innovative trends, which dictate the way in which brands must target consumers and […]

Why Brands are Becoming Publishers [video] – Brian Solis

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Colbert Report: Wheat Thins Sponsortunity

See on – Advertising, I say Nabisco breaks down the role of Wheat Thins in Americans’ lives. See on

Why short B2B copy can chase prospects away | Pixels and Clicks

See on – Advertising, I say While KISS is a good rule for communication, it fails in B2B marketing. You want to persuade prospects to buy, not win a brevity contest. See on

Why Great Ideas Get Rejected

See on – Advertising, I say Everybody says they want more creativity, but do they really? An inherent bias against uncertainty may be at the core of our fear of new ideas. See on

8 Ways to Tell Your Company’s Story

See on – Advertising, I say If you have ever needed inspiration for how to tell your company’s story, you’re not alone. Here are the questions that helped take me out of that dark place and share with you this story.   In search of content marketing inspiration, I found the SlideShare production: How […]

How Advertisers Convinced Americans They Smelled Bad

See on – Advertising, I say A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into an $18 billion industry… See on

SET Rebrands To Refine Ad Targeting For Clients

See on – Advertising, I say Why am I publishing this, you may ask? I just wrote their website and they do really cool stuff for online video buys. Check ‘em out! See on