Comparing the ROI of Content Marketing and Native Advertising

Which one should you invest in?

Sourced through Scoop.it from: hbr.org

Interesting article. To sum up, “…these data-driven findings suggest how companies might get a better bang for their buck with content marketing — especially if they’re looking for a wide reach with different publishers and audiences. However, for those mainly interested in guaranteed placement with a big-name publisher, native advertising might be the way to go”