I’d sure like to see this creative brief

‘Miss O!’ diet drinks paint woman as animals that blithely drop good guys who are looking for commitment or–heaven help us–making them dinner. Really? I guess that may sound good to the 20-somethings who like “dirty boys,” as my friends used to call them, or have revenge fantasies, or want to assume the stereotypical male jackass role. Again, would love to see the brief’s description of the target audience, because whatever possessed the creatives to deliver this approach must have had some fairly negative insights about some aspect of the target, or the target’s target.

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