Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. Now, they’ve used it as a springboard for a social campaign that lets you send your own Parting Glass video.

Source: marketingland.com

I liked this spot better before the [SPOILER].