Bay Area Copywriter
|Freelance Copywriter & Marketing Strategist||Clients include:
Capital One—Wrote concepts and web video for Alec Baldwin for Venture Card.
Shine, Stern & Partners
Associate Creative Director
|• Mentored creative teams in development of work
• Integrated online and offline brand strategies
• Helped clients think strategically
• Dreamed up and implemented ways to improve the agency
• Helped the departments play nice
• Developed creative for new business pitches
|Gallo Salame—Lead two creative teams developing broadcast.
Challenge Butter—Created their first TV spot in 25 years.
Cohn & Wells
|Cisco Systems—Brought them in as a prospect and
won pitch for their $10 million account.
Microsoft—Created the integrated campaign that won the account. Held the client for two years.
Miraval—Developed an award-winning, integrated brand and marketing campaign launching this Arizona resort.
Sony—Created integrated strategy for their direct channel.
|Wrote marketing for Adobe’s entire product line.|
|Wrote B2B for PC products.|
|Copywriter for B2B response marketing.|
|Education||B.A. with Honors in Business Economics, Mills College, 1988|