http://karen-goldfarb.com/brand/144 Tips from a copywriter and marketing strategist Wed, 28 Jul 2010 15:21:28 +0000 hourly 1 http://karen-goldfarb.com/brand/144/comment-page-1#comment-4 Hot News » Jimmy Wales Fri, 22 May 2009 12:10:42 +0000 http://s67196.gridserver.com/?p=144#comment-4 Thanks for the pingback. Thanks for the pingback.

]]> http://karen-goldfarb.com/brand/144/comment-page-1#comment-3 John Loken Fri, 22 May 2009 05:53:37 +0000 http://s67196.gridserver.com/?p=144#comment-3 Isn't the point of branding not so much to raise awareness, but to influence opinion? The legitimacy of branding on-line -- and its cost, hopefully, for businesses like mine ;) -- will rise exponentially once we figure out a way to test a user's opinions about a brand A/B. In the meantime we're left with a lot of noisy data which does little to support our tactics. Isn’t the point of branding not so much to raise awareness, but to influence opinion? The legitimacy of branding on-line — and its cost, hopefully, for businesses like mine — will rise exponentially once we figure out a way to test a user’s opinions about a brand A/B. In the meantime we’re left with a lot of noisy data which does little to support our tactics.

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