There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page administrator knows the importance and value of engagement, but few recognize what other components take precedence.
Here are 5 things that are often overlooked, but vastly more important than any Like or comment a page or post could receive.
See on socialmediatoday.com
This entry was posted on Thursday, July 5th, 2012 at 11:22 am. It is filed under brand and tagged with facebook, Facebook ad copywriter, Facebook campaign, Facebook marketing strategy. You can follow any responses to this entry through the RSS 2.0 feed.