advertising

What Makes B2B Content Remarkable for Buyers?

“They feel they must learn something new about their business and have a compelling reason to change their present behavior.” And they still prefer text. And need emotional content. What Makes B2B Content Remarkable for Buyers?


Creative Isn’t Dead. But It Could Be.

Anyone who thinks creative advertising is dead doesn’t know history. Even back in 1947, agencies were pronouncing its death. They talked about new techniques, new ways to make people buy things. Only Sourced through Scoop.it from: www.linkedin.com Persuasion is more art than science. See on Scoop.it – Advertising, I say


Comparing the ROI of Content Marketing and Native Advertising

Which one should you invest in? Sourced through Scoop.it from: hbr.org Interesting article. To sum up, “…these data-driven findings suggest how companies might get a better bang for their buck with content marketing — especially if they’re looking for a wide reach with different publishers and audiences. However, for those mainly interested in guaranteed placement […]


Woman Stalked Across 8 Websites By Obsessed Shoe Advertisement

LAWRENCEVILLE, GA—Expressing her growing unease at repeatedly spotting the same picture and text lurking in the corners of her favorite webpages, local woman Laura Spelman confirmed Monday that she has been stalked across eight different sites by an obsessed Nine West shoe advertisement. Sourced through Scoop.it from: www.theonion.com Leave it to The Onion to sum […]


Blue Shield “Gold Stars” TV Spot

I created the concept and wrote the script for this TV ad for Blue Shield.


Man photobombs stock photos, and things get weird fast

Women laughing with salads, men in suits putting on fake powerpoint presentations — stock photos are the worst Matt Vescovo was tired of bland stock photos endlessly popping up around the Internet. Source: mashable.com Don’t you just LOVE stock photos? What a great idea.


Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes.

Source: marketingland.com

I liked this spot better before the [SPOILER].


6 restroom ads that tanked

In honor of the 16th Annual Restroom Advertising Conference, which just wrapped in Las Vegas, I bring you six ads you just might have seen when you least expected or wanted to. Thankfully you were already in when they started foisting the image of a large body of water on you.   Get it? Get it???!!! It’s […]


Paul Venables, on Asking for the Toughest Jobs

The founder of a San Francisco advertising agency says he would advise college graduates starting a career to volunteer for a task their boss hates.   Karen Goldfarb Copywriter‘s insight: Sounds like I should’ve gotten a golden toilet elsewhere. See on www.nytimes.com


The Creative Services Manager’s Conflict Resolution Wheel

In any field, there’s bound to be conflict, and in advertising, the Creative Services Manager is bound to witness most of it. So why not give this handy tool to your favorite fulcrum? I’m talking about the Creative Services Manager, that person in the middle of the storm who tries to balance creative egos against […]


Where Are All The Women Creative Directors?

See on Scoop.it – Advertising, I say Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further.   Karen Goldfarb Copywriter‘s insight: “There is a study in which female consumers were asked if brands understood them and 90% said no…” See on www.fastcompany.com


Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

See on Scoop.it – Advertising, I say Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self. See on www.fastcocreate.com


Why writing ads is like diapering a water tank

This fabulous quote about writing ads is from noted copywriter and advertising executive Philip Dusenberry, who chaired BBDO and was responsible for the famed Pepsi tagline, The Choice of a New Generation. It’s funny, but it also points out an interesting notion about what’s required when writing ads. Let’s compare your typical ad to an average […]


Nobody reads ads


Diversity in Advertising – the film

See on Scoop.it – Advertising, I say Diversity in Advertising’ asks the men and women behind some of the best adverts in the world why there’s a dearth of black and ethnic minorities working in the industry, and what we can all do to change it. We also examine how a diversity of different ages, […]


Simple Guide To Branding Your Small Business [Infographic]

See on Scoop.it – Advertising, I say Need help branding your small business? This simple guide helps you with 6 key suggestions that might make your success a whole lot easier & faster. See on www.bitrebels.com


What is your agency doing to meet the escalating demands for digital?

See on Scoop.it – Advertising, I say Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills.     Traditional agencies should know that digital training is critical to their success. The larger agencies are now rising to meet the escalating […]


Yesterday’s Ads Predicted Today’s Tech- 1940’s whiskey ads

See on Scoop.it – Advertising, I say How 1940s whiskey ads predicted the cell phone, the 3D movie, videoconferencing, and sports bars . . . and a bunch of stuff that hasn’t happened yet. See on www.pcworld.com


got milk? By Douglas B. Holt, L’Oreal Professor of Marketing, University of Oxford

See on Scoop.it – Advertising, I say “A revealing look at one of the most famous and popular ad campaigns in our culture.   In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad […]


Creative Legend George Lois on Ideas as the Product of Discovery, Not Creation

See on Scoop.it – Advertising, I say How to cultivate the mental medley that sparks the alchemy of ideas. See on www.brainpickings.org


Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos

See on Scoop.it – Advertising, I say Ingenious campaign for ‘Go Outside’ magazine… See on www.adweek.com


Science ‘girl thing’ video branded offensive – Telegraph

A film using images of lipstick, killer heels and a handsome male laboratory worker to encourage women to pursue science careers has been condemned as sexist and demeaning. See on www.telegraph.co.uk


The Tween Machine

Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates articles on Reddit and pens op-eds for AllyKatzz. She likes Frappuccinos, is getting into yoga, has her legs waxed and wishes her life had a […]


7 really bad ads

Surprise! Most bad ads are about sex, even if it’s not on purpose.