And if Only 1% of Those People…
And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and conversion greatly exceed one’s brand, as it were.
(tags: engagement, direct_marketing, advertising)
Rory Sutherland: Life lessons from an ad man
Advertising adds value by changing perception. Rory Sutherland asserts that a change in perceived value can be just as satisfying as “real” value”. Case in point: don’t miss the Shreddies “relaunch” commercial at around 14 minutes in. It’s priceless.
Ad Concepts from 54 Pics, Plus Theater Lobbies
Creative AD Concepts | 54 Pics |
(tags: ad_concepts advertising_concepts advertising)
Creative advertising techniques and ideas + hundreds of example TV, email, print ads
(tags: advertising creative inspiration strategy ideas advertising_concepts)
Seeking New Ad Concepts for Movie Theater Lobbies – Advertising Age – Video
(tags: advertising concepts)
See ART & COPY, the new film about advertising
Check out the trailer for ART & COPY, a new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time–people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Includes George Lois, Mary [...]
Is the end of traditional media truly nigh?
From one of this copywriter’s favorite social networking experts, Sorel Denholtz, in her most recent blog post for Digital Axle.
“If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.”
Those words come from Josh Bernoff’s Groundswell blog today, summing up Forrester Research’s just completed five-year interactive marketing forecast. [...]
Romanelli helps local lumber retailer take on the big guys
As part two of my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, again, give it up for guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency on the East Coast is [...]
7 superior alternatives to Google Adwords
Seven is indeed a lucky number so here are seven tips on selling more, but with a twist. This one is from an unusual source. Tammy Kahn Fennell runs VintageRareStuff.com, a site devoted to selling antiques. Here’s what she says has worked for her when she needed to find ways that outperformed Google Adwords. Looks [...]
7 and-a-half tips to start social networking
1. Get on Twitter.
2. Try Twitter Advanced Search to plug in keywords that apply to your business, ideas and interests. (You can even get an RSS feed as new tweets come in with your chosen terms. Personally, I prefer Tweetdeck as it creates columns with your searches in a nice interface and keeps updating them [...]
Bank advertising takes disaster head on
Get eaten alive, still earn interest
You wouldn’t expect armageddon to be a topic most banks would pick up on for an ad campaign. But with the help of YR Lima, Banco Financiero has stepped right into the fray and embraced total meltdown. Whether it’s from meteor strikes and dinosaurs, hurricanes and tsunamis, or alien invasion, [...]
How to think and act like a marketing leader
No long walks on the beach for leaders
Recently, a client asked what other companies are doing to differentiate their leadership and experience messaging beyond the usual “we’ve been in business for xx years, are an industry leader …”, etc. It’s a good question, as it’s easy to get trapped in your existing company rhetoric and [...]
The voodoo we copywriters do
I’m often asked–and have often wondered–what makes me good at coming up with concepts that are interesting, evocative and effective. It’s funny how, for some reason, we’re all fascinated by the creative process, even those of us who are “creative”. How do you seemingly make something from nothing? How do you “move the needle”? How do you make someone take the action you want them to take?
For me, a lot of it is innate personality. It sounds like psychobabble but I truly am highly empathetic. I can sense the emotions of
