“They feel they must learn something new about their business and have a compelling reason to change their present behavior.” And they still prefer text. And need emotional content. What Makes B2B Content Remarkable for Buyers?
Anyone who thinks creative advertising is dead doesn’t know history. Even back in 1947, agencies were pronouncing its death. They talked about new techniques, new ways to make people buy things. Only Sourced through Scoop.it from: www.linkedin.com Persuasion is more art than science. See on Scoop.it – Advertising, I say
Which one should you invest in? Sourced through Scoop.it from: hbr.org Interesting article. To sum up, “…these data-driven findings suggest how companies might get a better bang for their buck with content marketing — especially if they’re looking for a wide reach with different publishers and audiences. However, for those mainly interested in guaranteed placement […]
LAWRENCEVILLE, GA—Expressing her growing unease at repeatedly spotting the same picture and text lurking in the corners of her favorite webpages, local woman Laura Spelman confirmed Monday that she has been stalked across eight different sites by an obsessed Nine West shoe advertisement. Sourced through Scoop.it from: www.theonion.com Leave it to The Onion to sum […]
I created the concept and wrote the script for this TV ad for Blue Shield.
Women laughing with salads, men in suits putting on fake powerpoint presentations — stock photos are the worst Matt Vescovo was tired of bland stock photos endlessly popping up around the Internet. Source: mashable.com Don’t you just LOVE stock photos? What a great idea.
At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes.
I liked this spot better before the [SPOILER].
In honor of the 16th Annual Restroom Advertising Conference, which just wrapped in Las Vegas, I bring you six ads you just might have seen when you least expected or wanted to. Thankfully you were already in when they started foisting the image of a large body of water on you. Get it? Get it???!!! It’s […]
See on Scoop.it – Advertising, I say Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further. Karen Goldfarb Copywriter‘s insight: “There is a study in which female consumers were asked if brands understood them and 90% said no…” See on www.fastcompany.com
See on Scoop.it – Advertising, I say Ingenious campaign for ‘Go Outside’ magazine… See on www.adweek.com
A film using images of lipstick, killer heels and a handsome male laboratory worker to encourage women to pursue science careers has been condemned as sexist and demeaning. See on www.telegraph.co.uk
Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates articles on Reddit and pens op-eds for AllyKatzz. She likes Frappuccinos, is getting into yoga, has her legs waxed and wishes her life had a […]
Surprise! Most bad ads are about sex, even if it’s not on purpose.