The 40 strangest agency names
If you were launching a new agency today, what would you call it? Me, I’d probably call mine “I Must B Off My Meds 2 Start N Agency” though I’d entertain shorter options. Maybe just “Off R Meds,” and then, of course, go after pharma accounts.
I’d sure like to see this creative brief
Orangina Ladies suddenly the more vengeful sex in spots for ‘Miss O!’ diet drinks
Orange Enlists TSA Types to Silence Your Cell Phone at the Movies
Ad of the Day: Orange Enlists TSA Types to Silence Your Cell Phone at the Movies
George Lois: How I Tricked Aunt Jemima Into Making Syrup
How legendary adman George Lois (claims that he) made Aunt Jemima get into the syrup business.
Advertising is a really weird business. Just ask Jean Paul Gaultier’s Marionettes.
Ad Campaign: Jean Paul Gaultier Whips Marionettes Into Shape for Diet Coke Diet soda is one of the few substances scientifically known to be ingested by fashion models. So, it’s not completely off the wall that Jean Paul Gaultier has been named creative director for Diet Coke in Europe. (He replaces Karl Lagerfeld in the [...]
Smells like another campaign, but so what.
I’m a sucker for CEOs who do their own company spots. (OK, not really, but it’s amusing.) DollarShaveClub.com’s 90-second promo clip is on the cutting edge, with more than 3 million views. Smells like Old Spice? Sure does, but also smells like cross-promo opp.
After the brainstorm
"As we return to the realties of our day jobs at the end of a brainstorm, we run into road blocks, inertia, committees and other hazards that can water down ideas or shut them down entirely. That’s what organizations do well. They are designed to minimize risk. Bringing an idea to life can feel like making it through a circuitous…
Perception in the advertising world
Actually I think most of us in it see everyone including ourselves as the jackass.
What are they suggesting here?
Ad for White & Black Coffee Brand: Coffee Inn | Agency:Y&R, Vilnius, Lithuania.
Clean your windows with the faces of leaders
Obama | Stop using newspapers Window Cleaning Wet WipesBrand:Nikol | Agency:BBDO, Tel-Aviv, IsraelComments: 0
Clever, sexy and disturbing
Clever, sexy and disturbing. They hit the three rails of advertising. LG: Super Model Photography Trick
How Do Changing Demographics Impact Ads?
Heard on NPR: How multicultural advertising is now the norm. Michele Norris interviews Jimmy Smith, creative director at TBWA/Chiat/Day, and Roberto Orci, Association of Hispanic Advertising Agencies chair-elect and president of Acento ad agency. Click this link to play the multicultural advertising interview.
Content-based ad units for the new year
The iPad Ad Coming soon to a tablet device near you (most likely, resting quasi-comfortably in your hands). Apple launched its first iPad iAd campaign for Disney’s TRON: Legacy. Seems like a natural fit for big brands in the coming year. But Apple’s not alone, as Yahoo and Samsung are reportedly doing similar. Ebook ads [...]
Video: Forrester’s Brian Haven on rethinking pre-roll online video
Senior Analyst Brian Haven speaks about a just-released Forrester Research study looking at online video viewing and how effective online video advertising is (hint: it isn’t, at least not so far.) Uploaded by 5minTech.
Viral video hits without big ad budgets are the exception, not the rule
Interesting and possibly dismaying facts about viral videos: 1. The most successful viral videos have big ad bugets. 2. Successful viral videos do not necessarily translate into more revenue. According to Ecoconsultancy, a study of a year’s worth of popular trailers from 33 movies and video games comparing their popularity scores with their daily advertising [...]
I am not a target market
10 years of ingenious hard-sell condensed to 2 minutes for your modern attention span.
And if Only 1% of Those People…
And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and conversion greatly exceed one’s brand, as it were. (tags: engagement, direct_marketing, advertising)
Rory Sutherland: Life lessons from an ad man
Advertising adds value by changing perception. Rory Sutherland asserts that a change in perceived value can be just as satisfying as “real” value”. Case in point: don’t miss the Shreddies “relaunch” commercial at around 14 minutes in. It’s priceless.
Ad Concepts from 54 Pics, Plus Theater Lobbies
Creative AD Concepts | 54 Pics | (tags: ad_concepts advertising_concepts advertising) Creative advertising techniques and ideas + hundreds of example TV, email, print ads (tags: advertising creative inspiration strategy ideas advertising_concepts) Seeking New Ad Concepts for Movie Theater Lobbies – Advertising Age – Video (tags: advertising concepts)
See ART & COPY, the new film about advertising
Check out the trailer for ART & COPY, a new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time–people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Includes George Lois, Mary [...]
Is the end of traditional media truly nigh?
From one of this copywriter’s favorite social networking experts, Sorel Denholtz, in her most recent blog post for Digital Axle. “If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.” Those words come from Josh Bernoff’s Groundswell blog today, summing up Forrester Research’s just completed five-year interactive [...]
Romanelli helps local lumber retailer take on the big guys
As part two of my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, again, give it up for guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency on the East Coast is [...]
7 superior alternatives to Google Adwords
Seven is indeed a lucky number so here are seven tips on selling more, but with a twist. This one is from an unusual source. Tammy Kahn Fennell runs VintageRareStuff.com, a site devoted to selling antiques. Here’s what she says has worked for her when she needed to find ways that outperformed Google Adwords. Looks [...]
