See on Scoop.it – Advertising industry How will Facebook monetize mobile? Its organic-seeming Sponsored Stories ad format may be the answer. (TechCrunch | They Work! See on www.scoop.it
If you were launching a new agency today, what would you call it? Me, I’d probably call mine “I Must B Off My Meds 2 Start N Agency” though I’d entertain shorter options. Maybe just “Off R Meds,” and then, of course, go after pharma accounts.
Orangina Ladies suddenly the more vengeful sex in spots for ‘Miss O!’ diet drinks
Ad of the Day: Orange Enlists TSA Types to Silence Your Cell Phone at the Movies
A different take on financial banners. I was Associate Creative Director for the campaign. Click on images below to view.
How legendary adman George Lois (claims that he) made Aunt Jemima get into the syrup business.
Ad Campaign: Jean Paul Gaultier Whips Marionettes Into Shape for Diet Coke Diet soda is one of the few substances scientifically known to be ingested by fashion models. So, it’s not completely off the wall that Jean Paul Gaultier has been named creative director for Diet Coke in Europe. (He replaces Karl Lagerfeld in the […]
I’m a sucker for CEOs who do their own company spots. (OK, not really, but it’s amusing.) DollarShaveClub.com’s 90-second promo clip is on the cutting edge, with more than 3 million views. Smells like Old Spice? Sure does, but also smells like cross-promo opp.
Actually I think most of us in it see everyone including ourselves as the jackass.
Ad for White & Black Coffee Brand: Coffee Inn | Agency:Y&R, Vilnius, Lithuania.
Obama | Stop using newspapers Window Cleaning Wet WipesBrand:Nikol | Agency:BBDO, Tel-Aviv, IsraelComments: 0
Clever, sexy and disturbing. They hit the three rails of advertising. LG: Super Model Photography Trick
Heard on NPR: How multicultural advertising is now the norm. Michele Norris interviews Jimmy Smith, creative director at TBWA/Chiat/Day, and Roberto Orci, Association of Hispanic Advertising Agencies chair-elect and president of Acento ad agency. Click this link to play the multicultural advertising interview.
The iPad Ad Coming soon to a tablet device near you (most likely, resting quasi-comfortably in your hands). Apple launched its first iPad iAd campaign for Disney’s TRON: Legacy. Seems like a natural fit for big brands in the coming year. But Apple’s not alone, as Yahoo and Samsung are reportedly doing similar. Ebook ads […]
Senior Analyst Brian Haven speaks about a just-released Forrester Research study looking at online video viewing and how effective online video advertising is (hint: it isn’t, at least not so far.) Uploaded by 5minTech.
10 years of ingenious hard-sell condensed to 2 minutes for your modern attention span.
And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and conversion greatly exceed one’s brand, as it were. (tags: engagement, direct_marketing, advertising)
Advertising adds value by changing perception. Rory Sutherland asserts that a change in perceived value can be just as satisfying as “real” value”. Case in point: don’t miss the Shreddies “relaunch” commercial at around 14 minutes in. It’s priceless.
Creative AD Concepts | 54 Pics | (tags: ad_concepts advertising_concepts advertising) Creative advertising techniques and ideas + hundreds of example TV, email, print ads (tags: advertising creative inspiration strategy ideas advertising_concepts) Seeking New Ad Concepts for Movie Theater Lobbies – Advertising Age – Video (tags: advertising concepts)
Check out the trailer for ART & COPY, a new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time–people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Includes George Lois, Mary […]