A perfect product tie-in
Snoop Dogg Pimps Rolling Papers With Smokable Book of LyricsSnoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book, created from rolling papers printed with his lyrics.
Brand Logos Redesigned for Hipsters
Brand Logos Redesigned for Hipsters. Any hipsters out there wanna comment?
Traitor Joe’s
Trader Joe’s is like that friend that accidentally wrecks you. Doesn’t mean to do it, but does it anyway. Doesn’t even know he’s doing it. Like, I’m sure they didn’t mean to ruin my life when they stopped carrying frozen pasta that micro…
4 Branding Lessons from The Kardashians
No matter what you think of them, the Kardashians have built a brand with powerful recognition. And it didn’t happen by magic. Let’s look at four ways their brand of brand management works in the market today. Shrewd awakening. Sharp brand management by their business manager/mom, Kris Jenner, has helped put the brood at the [...]
On social media, gratuitous violence, and how the 2010 Census impacts ethnic advertising
Veteran journalist Sandy Close, with a career that spans decades helping to give voice to those who don’t often get heard from, speaks about the importance of connection to create a more cosmopolitan view of the world. Very timely topics, considering how often we talk about connection in social media. Be sure to listen to [...]
Video: 5 hot digital marketing trends
Watch these branding thought leaders discuss which digital marketing trends they’re following this year.
5 things I’ve learned doing Facebook marketing campaigns
For the past couple of years, I’ve worked on several Facebook marketing campaigns for brands like Gevalia, Country Time Lemonade, The Peanuts (Countdown to The Great Pumpkin), and Organic Beauty Now. Here are a few tidbits I’ve picked up along the way: People love freebies. This is not news. Unless you’re a big-name brand, top [...]
Can you control your brand when using affiliates?
Interesting insight from Ecoconsultancy: “Brands spend inordinate amounts of money in ensuring that they are communicating with their consumers in the correct way, spreading the right message and encouraging those customers to think about the brand in a positive way and transacting with them. Conversely, affiliates are not necessarily worried too much about what the [...]
An Agency Devoted to Branding Beauty
These guys have a really interesting approach to the concept of branding beauty, including merchandising and product development. Intelligent Beauty, Inc. (tags: beauty branding) A Top Team Is Key to Growth – Entrepreneurship.org (tags: entrepreneurship management entrepreneur)
A Brand that Needs to Grow Up
Since I’m in the business of talking about brands, I’m going to pick on one now. It’s been infamous around this household since my daughter was born and has just won that distinction yet again. Hard to believe that a major brand like Toys R Us can make it so hard on the consumer and [...]
Jimmy Wales on direct marketing vs. branding
The rathole of direct marketing, according to Jimmy Wales, co-founder of Wikipedia, via John Battelle, in an interview with AdRants. Quick copywriter synopsis: Wales says, because everything online is very measurable, we measure everything. Impressions, click-through rates, conversions. But traditional brand advertising has to be measurable in other more traditional ways, like consumer awareness. Because [...]
Brand yourself like your life depends on it
When I was in high school, a movement had just begun. It became known simply as desktop publishing. Innocuous enough, but it changed everything. It essentially felled the walls that separated the professional from the amateur, the have’s from the have-not’s. Sure, it didn’t change everyone’s skill level. To this day, there are a lot [...]
How to think and act like a marketing leader
No long walks on the beach for leaders Recently, a client asked what other companies are doing to differentiate their leadership and experience messaging beyond the usual “we’ve been in business for xx years, are an industry leader …”, etc. It’s a good question, as it’s easy to get trapped in your existing company rhetoric [...]
