An Agency Devoted to Branding Beauty
These guys have a really interesting approach to the concept of branding beauty, including merchandising and product development.
Intelligent Beauty, Inc.
(tags: beauty branding)
A Top Team Is Key to Growth – Entrepreneurship.org
(tags: entrepreneurship management entrepreneur)
A Brand that Needs to Grow Up
Since I’m in the business of talking about brands, I’m going to pick on one now. It’s been infamous around this household since my daughter was born and has just won that distinction yet again.
Hard to believe that a major brand like Toys R Us can make it so hard on the consumer and their [...]
Jimmy Wales on direct marketing vs. branding
The rathole of direct marketing, according to Jimmy Wales, co-founder of Wikipedia, via John Battelle, in an interview with AdRants.
Quick copywriter synopsis: Wales says, because everything online is very measurable, we measure everything. Impressions, click-through rates, conversions. But traditional brand advertising has to be measurable in other more traditional ways, like consumer awareness. Because we [...]
Brand yourself like your life depends on it
When I was in high school, a movement had just begun. It became known simply as desktop publishing. Innocuous enough, but it changed everything. It essentially felled the walls that separated the professional from the amateur, the have’s from the have-not’s. Sure, it didn’t change everyone’s skill level. To this day, there are a lot [...]
How to think and act like a marketing leader
No long walks on the beach for leaders
Recently, a client asked what other companies are doing to differentiate their leadership and experience messaging beyond the usual “we’ve been in business for xx years, are an industry leader …”, etc. It’s a good question, as it’s easy to get trapped in your existing company rhetoric and [...]
