Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultant asked her a question that put her back on her heels. Sourced through Scoop.it from: www.richmond.com Do gender stereotypes still make a difference when it comes to defining a brand? Some evidence says yes, they do.
Sourced through Scoop.it from: www.lamfers.com Great insights from my friend Debra Lamfers on ways for brands to expand their reach through co-branding, new categories and more.
See on Scoop.it – Advertising, I say Engagement is not a four-letter word; it’s a very real and important measure of how effective your ad campaign is. But what is that measure? The bottom line is that no one publisher has cracked the code and brands and their respective buyers and planners are increasingly looking […]
See more on Scoop.it – Advertising, I say The challenge for marketers is to characterize their brands first before products are introduced. This provides a foundation on which the brand is built with each new development. It also helps to define the brand’s culture in order to help employees discern the difference between programs and […]
Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t write for a living. Here are examples of the phrases that get me: “Content […]
After a long silence, Toyota is ready to continue their Hatsune Miku x Corolla marketing campaign by rewarding fans who interact with Toyota marketing tools. Toyota has announced that they will be holding an event called … See on www.scoop.it
Ever wondered just how much data is funneled into the web? Check out the stats to learn the amount of data created across all of your favorite platforms. Google+ is noticeably missing from the bunch, but we’re kind of happy about that. It might be kind of embarrassing.
Snoop Dogg Pimps Rolling Papers With Smokable Book of LyricsSnoop Dogg is promoting his new line of Kingsize Slim Rolling Papers with a unique smokable book, created from rolling papers printed with his lyrics.
Brand Logos Redesigned for Hipsters. Any hipsters out there wanna comment?
Trader Joe’s is like that friend that accidentally wrecks you. Doesn’t mean to do it, but does it anyway. Doesn’t even know he’s doing it. Like, I’m sure they didn’t mean to ruin my life when they stopped carrying frozen pasta that micro…
Katherine Heigl Hates Balls. Way to re-brand neutering.
No matter what you think of them, the Kardashians have built a brand with powerful recognition. And it didn’t happen by magic. Let’s look at four ways their brand of brand management works in the market today. Shrewd awakening. Sharp brand management by their business manager/mom, Kris Jenner, has helped put the brood at the […]
Watch these branding thought leaders discuss which digital marketing trends they’re following this year.
Interesting insight from Ecoconsultancy: “Brands spend inordinate amounts of money in ensuring that they are communicating with their consumers in the correct way, spreading the right message and encouraging those customers to think about the brand in a positive way and transacting with them. Conversely, affiliates are not necessarily worried too much about what the […]
These guys have a really interesting approach to the concept of branding beauty, including merchandising and product development. Intelligent Beauty, Inc. (tags: beauty branding) A Top Team Is Key to Growth – Entrepreneurship.org (tags: entrepreneurship management entrepreneur)
Since I’m in the business of talking about brands, I’m going to pick on one now. It’s been infamous around this household since my daughter was born and has just won that distinction yet again. Hard to believe that a major brand like Toys R Us can make it so hard on the consumer and […]
The rathole of direct marketing, according to Jimmy Wales, co-founder of Wikipedia, via John Battelle, in an interview with AdRants. Quick copywriter synopsis: Wales says, because everything online is very measurable, we measure everything. Impressions, click-through rates, conversions. But traditional brand advertising has to be measurable in other more traditional ways, like consumer awareness. Because […]
When I was in high school, a movement had just begun. It became known simply as desktop publishing. Innocuous enough, but it changed everything. It essentially felled the walls that separated the professional from the amateur, the have’s from the have-not’s. Sure, it didn’t change everyone’s skill level. To this day, there are a lot […]
No long walks on the beach for leaders Recently, a client asked what other companies are doing to differentiate their leadership and experience messaging beyond the usual “we’ve been in business for xx years, are an industry leader …”, etc. It’s a good question, as it’s easy to get trapped in your existing company rhetoric […]