There are plenty of journalists who’ve done jail time for something admirable, like risking their lives to get the story in a hostile locale. These jailbird copywriters aren’t those guys. Gary Halbert Lovingly referred to as the Prince of Print, Godfather of Copy and the Alpha Shitweasel, Gary Halbert was a successful and experienced copywriter, [...]
Hey, Straus Family Creamery Super Premium Ice Cream Organic mint chocolate chip! More mint flavor, please. (Let’s see if they respond. This is as keyword-y as I can get.)
I read all attempts to spam my blog. Here’s my current favorite:
Hi my family member! I want to say that this post is amazing, nice written and come with almost all important infos. I would like to see extra posts like this .Likes: 2Comments: 1
And this was in the Daiso’s on Telegraph, also in Berkeley, just steps away from UC B. Screw you, English majors!
If you said Facebook or Twitter, i.e. social media, you would be incorrect. With all the (continued) hype about social media, it’s still in face-to-face conversations where people discuss products and services the most. As you can see from this survey, even mobile and landline phone conversations (ear-to-ear?) rank very high. Lesson for marketers: have an integrated approach to your…
I’ve been wondering this for years, because as I explained to a client recently, while I think case studies are valuable, I think the case study format is tired. And I see a lot of tired writing plugged into case studies. I like Jack Price‘s answer to this question on Quora. He writes: “A common [...]
In his book Outliers: The Story of Success, Malcolm Gladwell repeatedly mentions the “10,000-Hour Rule,” in which he says that the key to success in any field is a matter of practicing a specific task for a total of around 10,000 hours. That’s almost five years of solid eight-hour work days, no vacation, no coffee [...]
It’s not unusual to go through multiple concept and copy revisions, even after the client chooses a direction. What was interesting to me during the Venture Match My Miles campaign was how the versions changed what I had to do as the copywriter. In a previous post, I mentioned that we started the project before [...]
Recently, I had the pleasure of writing a script for one of my favorite actors, Alec Baldwin. Alec is currently acting as spokesman for a campaign by Capital One for their Venture Card, called the Venture Match My Miles Challenge. During this challenge, Capital One is making a fantastic offer to match your airline miles [...]
When you think of a copywriter, you think of someone who puts words on a page. Someone who comes up with creative ideas for selling your product. Not someone who actually picks your biggest selling product of the season. And let’s face it, I didn’t expect to be in a position to be advising anyone [...]
Writing a blog becomes a lot easier when you have a framework to follow. (Hey, it sure beats scratching your head each week trying to figure out what to publish.) What I found for most clients is that, at a minimum, it’s best to set a quarter as a goal for your plan. Even better [...]
I wanted a copywriting primer on selling luxury consumer packaged goods for a client, so figured I’d share these copy writing secrets. Here goes: 1. Affluent buyers still love bargains. They may have gotten their money by being frugal, says copywriter Ruth Sheldon via Bob Bly, so it’s in their nature. Plus, getting a deal [...]
Listen to Talk of the Nation’s interview with Frank Luntz, author of Win, a new book about how critical smart messaging is to businesses and politicians and the importance of language in copywriting and advertising. Here’s an excerpt: The best advertising and the best communication, when it comes to business, is that which makes you [...]
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Freelance writers are organizing in some areas of the country. Interesting to see what they’re up to. Guild Freelancers (tags: freelance writing) NWU – National Writers Union (tags: freelance) National Association for the Self-Employed (tags: freelance entrepreneur entrepreneurship)
On the very first day of Copywriter or Sales 101 class, you will hear the “features-versus-benefits” conflict. You will hear the professor say that people buy because of benefits. “Features tell but benefits sell” is a phrase that will likely be spoken. You’ll hear how features describe a product or service while benefits describe why [...]
Copywriters beware. If you’re reading this thinking you’re going to get lessons on copywriting, you won’t. See my earlier post about why this copywriter won’t write about copywriting. Instead, I’m going to give you a quick peek into the (potentially alarming) psyche of your DM copywriter: We study you. Constantly. Always. Looking for what makes [...]
Plugins That Make WordPress Into A Company Intranet | StylizedWeb.com (tags: wordpress, freelance, small business)
There, did I say copywriting enough times that Google crawls it and thinks I am one? Great, now that that’s out of the way. Here’s the deal. If you need a copywriter, you don’t need an article about 10 tips on copywriting. Like, if you need a heart surgeon, you don’t need an article about [...]
Plaxo – 50 Free UI and Web Design Wireframing Kits, Resources and Source Files – Smashing Magazine (tags: webdesign)
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