50 Free UI and Web Design Wireframing Kits, Resources and Source Files from Smashing Magazine
Plaxo – 50 Free UI and Web Design Wireframing Kits, Resources and Source Files – Smashing Magazine
(tags: webdesign)
Wanted: writer
I’m looking for a writer with a great track record who wants to collaborate.
You’re looking for an extra income stream and your persuasive writing skills are the way to earn it.
You come up with great copy and lots of ideas to go with it. You do direct marketing. And/or branding. And/or the social stuff (Twitter, [...]
6 Things I’ve Learned Writing for the Beauty Industry
You have to be vain. Vanity is not a bad thing. At least, not in the proper dose. Advertising and vanity go hand in hand. It’s why you see so many beautiful women and hot guys working in advertising. It’s [...]
Advertising & Marketing White Papers from AdAge
Advertising and Marketing News White Papers
AdAge whitepapers
(tags: adage_whitepapers Ad_Resources advertising marketing research business adage whitepapers)
Idris Mootee’s Presentations on SlideShare
(tags: brand_strategist branding)
What Email Users Say About Using Email
What Email Users Say: Part 1 (Attitudes to Commercial Email) | Email Institute
(tags: email_marketing email)
How Usable is Your Copy, Plus Interactive Copywriting & Design
How Usable is Your Copy? « Usability Post
(tags: copywriting copywriter user_experience webdesign ui content writing)
Interactive Copywriting & Design
(tags: design copywriter copywriting user_experience)
Writing About Technology, Plus Why Agencies Suck at Social Strategies
Buzz Marketing for Technology: Why Social Strategies are Difficult for Agencies to Execute
(tags: buzz_marketing social_media copywriting copywriter marketing_strategy)
Writing about Technology for Consumers – On Demand Videos – mediabistro.com
(tags: advertising technology writing copywriting copywriting_technology)
advertising technology: peruse the product or wax poetic
(tags: advertising Technology)
Copywriting FAQs; What Makes a Good Advertising Writer
Copywriting Frequently Ask Questions – Copywriting FAQs
(tags: advertising copywriter copywriting)
What Makes a Good Ad Copywriter
(tags: advertising copywriter)
Advertising Copywriter(tags: copywriter advertising)
Word Mapping, Plus Names and Naming
Thinkmap Visual Thesaurus – An interactive thesaurus and dictionary word mapping tool
(tags: copywriter naming brand branding)
The Name Inspector ~ On Names and Naming
(tags: copywriter naming brand branding marketing)
Anorexic Web Writing, Plus Content and Writing Guide
The User Experience – Writing Superior Content
(tags: copywriting, user experience copywriter)
A List Apart: Articles: Reviving Anorexic Web Writing
(tags: copywriting user experience)
The User Experience Group: Online Writing Guide
(tags: copywriting, user experience)
Personas in Comic Form, Plus Readers and Content
User Research Activities – Personas in Comic Form
(tags: user experience, personas, copywriting, research)
How to Get In Tune with Your Readers Needs [and Produce Compelling Content]
(tags: copywriting copywriter)
Functioning Form – An Event Apart: Content First
(tags: copywriting, user experience, content strategy webdesign web design)
The Blogging Universe (If It Were a Cafeteria)
The Blogging Universe (If It Were a Cafeteria) | The Copywriter Underground
(tags: copywriting)
How to know what to write
Most copywriter blogs, articles and how-to’s tell you how to write. I’m going to tell you what to write.
So, if you really want to know how to handle headlines, when to use bullet points and how to improve your punctuation, leave this page immediately and go type “copywriting tips” into your favorite search engine.
If you [...]
25 tips for writing the user experience
So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates [...]
Web literacy: can they read what you wrote?
The term web literacy has been used to describe being fluent with the latest Twitter apps or how to use YouTube. But in this case, it means, quite literally, the ability for an online audience to read what you wrote. So, the question is, can they?
The data is so far inconclusive. Sure, much of it [...]
Writing the user experience
Language is typically the interface on almost every site, to paraphrase Jeffrey Zeldman, publisher of A List Apart. Even on Flickr, an inherently visual site, the navigation is text. That means word choice is critical. Yet most companies budget very little for content and writing.
So, if your site is meant to compel people to do [...]
The value of the butter-up
Another little secret about us writers is, we don’t do it for the money. At least, not entirely. I have a whole folder in my email simply titled “Praise”. It’s where I save every compliment, atta girl and pat on the back my clients give me. I’m proud of doing a good job, pleased to [...]
The voodoo we copywriters do
I’m often asked–and have often wondered–what makes me good at coming up with concepts that are interesting, evocative and effective. It’s funny how, for some reason, we’re all fascinated by the creative process, even those of us who are “creative”. How do you seemingly make something from nothing? How do you “move the needle”? How do you make someone take the action you want them to take?
For me, a lot of it is innate personality. It sounds like psychobabble but I truly am highly empathetic. I can sense the emotions of
