copywriting

How To Start A Creative Agency

(by @snorewell) from: www.thepoke.co.uk Terrifyingly true.


INSIGHTS: Our Top Picks at the Winter Fancy Food Show  

Going to SF’s Fancy Food Show? Here are top picks from my friends and colleagues at Lamfers & Associates. See on Scoop.it – Advertising, I say


BiC campaign encourages writing vs. texting

School: Miami Ad School, Miami, USA Art Director: Michelle Liuzzo Via Sourced through Scoop.it from: blog.karenhurleydesign.com Bic implies that we say more when we write then when we text. Not sure I agree with the sentiment but it’s a nice sentiment. See on Scoop.it – Advertising, I say


Why Your CTA is Killing Your Conversion Rate — Medium

The mighty call to action button (CTA) is the final gateway to turn visitors into leads which later become customers. A … Sourced through Scoop.it from: medium.com Interesting thoughts on the call to action button’s importance. See on Scoop.it – Advertising, I say


How To Create Compound Names Like Instagram, Snapchat & Airport | Igor

Sourced through Scoop.it from: igorinternational.com Using this methodology, my new name will be Writlancer. And I will now eat all my meals at Facefood. 


25 Twitter Chats: Just for Marketers

Do you participate in Twitter chats? Do you participate in Twitter chats? This article shares 25 Twitter chats for marketers. Sourced through Scoop.it from: www.socialmediaexaminer.com Anyone attend any of these? What’s your favorite?


11 Tips On How to Drive Sales With Content (Infographic)

Promoting content effectively allows it to reach more potential customers. Sourced through Scoop.it from: www.adweek.com Content marketing works. My favorite insight has always been about creating content for before a “prospect” even knows they have a problem.


You Can’t Do It: 9 Delightfully Uninspiring Author Quotes

As an antidote to over-enthusiasm, we refer you to some of the most biting and uninspiring author quotes for a little negative reinforcement. Sourced through Scoop.it from: www.biographile.com If you were wavering between thinking-about-doing-something and not-even-trying, this should push you over the edge. My favorite is this one:  “Potential has a shelf life.” Margaret Atwood, Cat’s […]


Coming Up with a Name that Sticks | Lamfers & Associates

Sourced through Scoop.it from: www.lamfers.com 5 guidelines for naming your brand. 


12 beautiful words describing love that don’t have an English equivalent

LONDON — Have you ever had a strong feeling or emotion that you can’t easily put into words? Sourced through Scoop.it from: mashable.com Cafuné sounds like there’s a haircare product in the near future. 


The Elements of Style

The Elements of Style, strikes a chord in me. It begs the question, “What makes a writer a good writer?” Sourced through Scoop.it from: copywritercollective.com A very interesting and provocative thought piece on what it means to truly be a writer. If you’re an aspiring writer (and you should always be one if you’re a […]


Selling Shame: 40 Outrageous Vintage Ads Any Woman Would Find Offensive

Sourced through Scoop.it from: mentalfloss.com Lysol was sold as a douche? Yes, but here’s the catch. It was really for birth control. “These ads aren’t frightening women into thinking their genitals smell badly.  According to historian Andrea Tone, “feminine hygiene” was a euphemism.    “Birth control was illegal in the U.S. until 1965 (for married couples) and 1972 (for single people). […]


Storytelling: Overcoming What Makes Us Stop

UPDATE: Thanks for all your kind words guys! It’s quite overwhelming to see this shared and retweeted all over! All sins typographic in nature have been amended,… Sourced through Scoop.it from: vimeo.com Always loved this insight. It makes you feel a lot better about sucking at something new.


7 Sneaky Subliminal Messages Hidden in Ads @mentalfloss.com

via WordLink – Does subliminal advertising really work? It got attention for these companies. Sourced through Scoop.it from: wordlink.com That’s freaky-sneaky. 


It’s hard to refute a convincing demo

Subscribers to this Brazilian magazine get a package of Neutrogena Deep Clean wipes and are encouraged to wipe off the actress’ makeup. Agency: DM9DDB, Sao Paolo. Via: BrandflakesForBreakfast. Adweek’s piece here. Sourced through Scoop.it from: www.adweek.com This looks like fun.


Missing Story Sharing In A Big Push to Humanize Marketing

Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns […] Source: www.forbes.com


A How-To Process: Using Storytelling To Build Decision Making Skills

Build your employees decision making skills so that they learn to effectively tackle complex issues by playing this smart game today. Find out more here: Source: www.anecdote.com Building decision making skills is good for anyone. Here’s how refining your storytelling skills can help.


Focal Points:Karen Goldfarb | Freda Scott

I’ve been interviewed as Freda Scott’s first and only copywriter! — As an award-winning copywriter, Karen Goldfarb can certainly hold her own amongst the medley of photographers and illustrators represented by Freda Scott. Source: fredascottcreative.com  


Stop selling Millennials

Millennials are people. Don’t just tick off a list of marketing terms. “Market with them not at them” doesn’t mean anything. Here’s how to show them respect.


Five Tips for Designing Global Packaging

Understand the local context. Get a first-rate translation agency (haven’t we all seen the second-rate results?). Note the dialects. Use country flags to denote languages to save space and add visual interest. More good tips in the article itself. Read on! Source: www.lamfers.com


#RaceTogether: 3 Reasons Behind Starbucks’ Failure

This past week, Starbucks’ baristas across 12,000 U.S. stores began writing “Race Together” on all of its coffee cups. Why? Starbucks wanted to initiate conversations of race and diversity with their customers.The results? A huge backlash on social media resulting in the temporary closing of Starbucks Sr. VP of Global Communications Corey duBrowa’s Twitter account. […]


SuperAwesome Continues Kids Marketing Land-Grab With Acquisition Of … – TechCrunch

SuperAwesome, the ad network and marketing platform for kids and teens, continues to be on a mini-shopping spree. The London-headquartered company is.. Source: techcrunch.com Here’s who’s selling stuff to your kids and where they’re going: “There’s $11 billion-plus spent on TV advertising but just $700 million in digital advertising across the kids market. Clearly that’s […]


Vince Vaughn ingeniously promotes new film with stock photos

If Vince Vaughn’s acting career goes south, at least he’s got stock-photo modeling to fall back on As a genius promotion for his upcoming film Unfinished Business, Vaughn and his co-stars, including Dave Franco, released a series of their own… Source: mashable.com Hollywood jumps on the stock photo meme.


Blue Shield “Gold Stars” TV Spot

I created the concept and wrote the script for this TV ad for Blue Shield.