eBay asked us to rethink their direct marketing catalog, to create something that showed the true spirit of the eBay experience. Our concept—a series of postcard packs that put you in the moment of discovery. I was copywriter and conceptual developer.
When you get to write copy about Hello Kitty, Badtz Maru and Chococat, what else could you ask for?
Quick and dirty copywriting for Google TV. It was fun. Sometimes the best projects as a copywriter involve being as creative as possible with tight constraints, such as budget and time.
Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings interested in health and partying. I was website copywriter.
I was the Creative Director and copy writer/managing editor on this project. We had three weeks to do this site from concept to runtime, and the client literally handed me a book on BV’s history to use for copy. But I like a challenge.
This is my reel