How GE’s “Unimpossible Missions” Captures the Art of the Story

GE and their agency BBDO capture the “why” – why they do what they do, and “what” they as a company do in a very simple, yet dramatic way.This post was authored by TopRight Partner Bill Fasig, Master Storyteller at TopRight Partners.  As someone who is passionate about—as well as committed to—the power and efficacy of “The Art of the

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GE and their agency BBDO capture the “why” – why they do what they do, and “what” they as a company do in a very simple, yet dramatic way.

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