Packaging before and after for PBfit

pbfit-peanut-butter-powder-copywriting-after-jpgThe situation

By all accounts, BetterBody Foods, makers of renowned PBfit® Powdered Peanut Butter, is doing everything right. They have a reputable brand. Loyal customer following. Great product distribution. You name it. Yet they were ready for a brand change. That’s because they wanted to reach out to younger audiences who were ripe for the products they offer but less aware of them—and they wanted speak to them more directly while grabbing them emotionally.

The solution

We revitalized the brand packaging look and feel, using a vibrant new design with a contemporary flavor and fun, motivating language to match. Consider this comparison:

Before Copy

After Copy

The Magic of PBfit®

Peanut butter without the love handles

BetterBody Foods PB Fit is made from perfectly roasted peanuts. We extract most of the oil to create a delicious low fat powder that is chock full of flavor. People go nuts for PBfit® and here’s why: they don’t expect it to taste as good as regular peanut butter. So when it does, they get super excited, even a bit obsessed.

The difference is clear. My new copy puts the reader right into the moment by painting a picture of the benefits as they’d experience them. It uses casual yet emotional copy about the product’s unique benefit and adds a bit of flair. It’s fun, it flows but it’s not over the top.

The result

Client happy. Packages printing. Case closed.

Need help revitalizing your packaging copy? Just starting to build your brand? Contact me.