The World’s Most Expensive-looking Font Might Surprise You

“bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts are rated appear more expensive, with the modern Didot selected as the diamond of all fonts.We speak with typography designers about their thoughts on typography and cost, and whether there are certain font characteristics associated with luxury.

Sourced through Scoop.it from: eyeondesign.aiga.org

“…bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts are rated appear more expensive, with the modern Didot selected as the diamond of all fonts.” That’s the font used in Vogue and Harper’s Bazaar mastheads.”

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