Comments on: 21 tips for creating buyer personas http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas?utm_source=rss&utm_medium=rss&utm_campaign=21-tips-creating-buyer-personas Fri, 20 Apr 2012 00:49:02 +0000 hourly 1 By: Anthony Cunningham (@techdexter) http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-3920 Anthony Cunningham (@techdexter) Fri, 20 Apr 2012 00:49:02 +0000 http://karen-goldfarb.com/?p=947#comment-3920 21 tips for creating buyer personas - http://t.co/Jc49cqiY #seo #usability #leadgen #webdesign 21 tips for creating buyer personas – http://t.co/Jc49cqiY #seo #usability #leadgen #webdesign

]]> By: Scott Dailey http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-3079 Scott Dailey Tue, 13 Dec 2011 16:45:36 +0000 http://karen-goldfarb.com/?p=947#comment-3079 This is fantastic. So comprehensive, it could almost be a series. Well not almost. Thank you for sharing. This is remarkably generous of you, since the information your espousing is so GD helpful. Often this very topic is discussed on blogs in empty platitudes and bumper sticker philosophy. I love the heavy focus you placed on satisfying the buyer's buying criteria by asking me to imagine the buyer's friggin' buying criteria. Duh! I've found small business owners (mom and pops and boutiques) are so frightened of divorcing themselves from their antiquated ideas of their sales cycle, that they tether themselves forever to a failing, static selling paradigm that perhaps reflected their buyers 20 years earlier. Thank you for donating your time to this cause. I sure hope it continues to fall into the hands of the neediest among us. This is fantastic. So comprehensive, it could almost be a series. Well not almost. Thank you for sharing. This is remarkably generous of you, since the information your espousing is so GD helpful. Often this very topic is discussed on blogs in empty platitudes and bumper sticker philosophy. I love the heavy focus you placed on satisfying the buyer’s buying criteria by asking me to imagine the buyer’s friggin’ buying criteria. Duh! I’ve found small business owners (mom and pops and boutiques) are so frightened of divorcing themselves from their antiquated ideas of their sales cycle, that they tether themselves forever to a failing, static selling paradigm that perhaps reflected their buyers 20 years earlier. Thank you for donating your time to this cause. I sure hope it continues to fall into the hands of the neediest among us.

]]> By: Focus Your Content With Personas | Eric Jensen http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-2133 Focus Your Content With Personas | Eric Jensen Tue, 21 Jun 2011 17:17:16 +0000 http://karen-goldfarb.com/?p=947#comment-2133 [...] Prod­uct man­agers use per­sonas to pri­or­i­tize their fea­tures and design their user inter­faces. Mar­keters tai­lor com­mu­ni­ca­tions and web pages to spe­cific, seg­mented per­sonas. Per­sonas can help you under­stand who your audi­ence is, what their needs are, and how, when and where to reach them. Copy­writer Karen Gold­farb com­pares per­sonas to man­nequins for your prod­uct. Read more of her excel­lent tips on cre­at­ing per­sonas here. [...] [...] Prod­uct man­agers use per­sonas to pri­or­i­tize their fea­tures and design their user inter­faces. Mar­keters tai­lor com­mu­ni­ca­tions and web pages to spe­cific, seg­mented per­sonas. Per­sonas can help you under­stand who your audi­ence is, what their needs are, and how, when and where to reach them. Copy­writer Karen Gold­farb com­pares per­sonas to man­nequins for your prod­uct. Read more of her excel­lent tips on cre­at­ing per­sonas here. [...]

]]> By: The Social Profile Interactive Tool – Karen Goldfarb, Copywriter http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-1025 The Social Profile Interactive Tool – Karen Goldfarb, Copywriter Mon, 26 Jul 2010 20:18:27 +0000 http://karen-goldfarb.com/?p=947#comment-1025 [...] how they behave online, and how their online behaviors influence others. This, along with a good roadmap for creating buyer personas, can go a long way toward helping you get real insight into the people you need to [...] [...] how they behave online, and how their online behaviors influence others. This, along with a good roadmap for creating buyer personas, can go a long way toward helping you get real insight into the people you need to [...]

]]> By: Karen http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-959 Karen Mon, 07 Jun 2010 18:48:49 +0000 http://karen-goldfarb.com/?p=947#comment-959 Hi Fykes231, if you're really a real person. I just went through all the links and they work just fine. Check 'em again if you like or let me know which you're having trouble with. Hi Fykes231, if you’re really a real person. I just went through all the links and they work just fine. Check ‘em again if you like or let me know which you’re having trouble with.

]]> By: Tai Dezzutti http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-946 Tai Dezzutti Mon, 07 Jun 2010 06:24:25 +0000 http://karen-goldfarb.com/?p=947#comment-946 I am having problem with the first link. It gives a 404 error? Thanks I am having problem with the first link. It gives a 404 error?
Thanks

]]> By: acid42 (Lionel Valdellon) http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-713 acid42 (Lionel Valdellon) Tue, 30 Mar 2010 17:17:22 +0000 http://karen-goldfarb.com/?p=947#comment-713 <strong>FriendFeed Comment</strong> <a href="http://friendfeed.com/acid42" title="FriendFeed Comment" rel="nofollow"> <div class="ccimg1" title="acid42 (Lionel Valdellon)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="acid42 (Lionel Valdellon)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://friendfeed.com/acid42/picture?size=medium"> </div> </a> 21 tips for creating buyer personas by @kareng7 [link to post] No.1:Don't create too many! #contentstrategy #marketing http://friendfeed.com/e/3513b175-2ff3-4962-a9c3-62d177035f51<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> FriendFeed Comment


21 tips for creating buyer personas by @kareng7 [link to post] No.1:Don’t create too many! #contentstrategy #marketing http://friendfeed.com/e/3513b175-2ff3-4962-a9c3-62d177035f51

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]]> By: acid42 (Lionel Valdellon) http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-712 acid42 (Lionel Valdellon) Tue, 30 Mar 2010 17:05:09 +0000 http://karen-goldfarb.com/?p=947#comment-712 <strong>Twitter Comment</strong> <a href="http://twitter.com/acid42" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="acid42 (Lionel Valdellon)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="acid42 (Lionel Valdellon)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/acid42"> </div> </a> 21 tips for creating buyer personas by @kareng7 [link to post] No.1:Don't create too many! #contentstrategy #marketing<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


21 tips for creating buyer personas by @kareng7 [link to post] No.1:Don’t create too many! #contentstrategy #marketing

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]]> By: EGEA_J (Joaquin Egea) http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-675 EGEA_J (Joaquin Egea) Wed, 17 Mar 2010 20:34:02 +0000 http://karen-goldfarb.com/?p=947#comment-675 <strong>Twitter Comment</strong> <a href="http://twitter.com/EGEA_J" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="EGEA_J (Joaquin Egea)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="EGEA_J (Joaquin Egea)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/EGEA_J"> </div> </a> RT @kareng7: 21 tips for creating buyer personas [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @kareng7: 21 tips for creating buyer personas [link to post]

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]]> By: YourButler (George Butler) http://karen-goldfarb.com/marketing-strategy/21-tips-creating-buyer-personas/comment-page-1#comment-670 YourButler (George Butler) Wed, 17 Mar 2010 19:57:50 +0000 http://karen-goldfarb.com/?p=947#comment-670 <strong>Twitter Comment</strong> <a href="http://twitter.com/YourButler" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="YourButler (George Butler)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="YourButler (George Butler)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/YourButler"> </div> </a> Good timing for me! RT @kareng7 21 tips for creating buyer personas [link to post] #marketing<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Good timing for me! RT @kareng7 21 tips for creating buyer personas [link to post] #marketing

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