Copywriter Karen Goldfarb

5 marketing megatrends you can’t ignore

This is a fascinating article about marketing megatrends by my friend Adam Kleinberg, CEO of Traction.

Our society is undergoing massive fundamental transitions. Learn how these forward-thinking brands seized the underlying marketing opportunities.

Article Highlights

• Savvy marketers are recognizing the impact of mass collaboration and constant connectivity
• The broader trends of globalization and corporate distrust are reshaping how consumers interact with brands
• The global sense of urgency to fix the world’s problems goes well beyond the green movement

Read the article

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This entry was posted on Thursday, November 5th, 2009 at 2:43 pm. It is filed under marketing strategy and tagged with brand, crowd sourcing, marketing strategy, social networking. You can follow any responses to this entry through the RSS 2.0 feed.