Dirty Jobs’ Mike Rowe on lamb castration, PETA, and the war on American labor

Drawing on his experiences picking up roadkill, feeding swine, and castrating a lamb with his teeth, Mike Rowe, host of Discovery Channel’s Dirty Jobs, discusses how modern American culture belittles necessary labor. And, as he points out, not only is the labor these people do necessary, but many of the people doing it are actually–wait for it–happy. Fascinating to think how we all may still get it wrong in our marketing strategy endeavors to understand “target markets” and psychographics in so-called blue collar industries. How refreshing to think that social networking can just mean grabbing a beer with some buddies. All lessons this copywriter will try to always pass along.

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This entry was posted on Sunday, July 26th, 2009 at 11:58 pm. It is filed under marketing strategy and tagged with , , , , , , . You can follow any responses to this entry through the RSS 2.0 feed.

One Response to “Dirty Jobs’ Mike Rowe on lamb castration, PETA, and the war on American labor”

  1. Cory Fossum says:
    September 5, 2009 at 3:14 pm

    Hope you’re doing great. Just went over to your blog after seeing your message on the WIC boards last week and wanted to thank you for posting the Mike Rowe video. I just watched it and reaffirmed why he is one of my heroes. It puts it all in perspective and I agree with him on so many levels. Thanks again for sharing.

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