Social Media Advisor for Gap Presents Results from Twitter & Facebook

I had the privilege of hoodwinking Robin Frank, Social Media Advisor for Gap Inc. among others, into speaking on a panel of social media pundits, at the first meeting of the Marin County chapter of Women In Consulting.

At this fascinating presentation, Robin discussed strategies including engaging consumers by being more than a “coupon channel”and using social media in geographically relevant areas to help successfully launch Gap Generation stores. You can view her presentation right here.

Generating Business Results and Dollars from Social Media

View more documents from Robin Frank.

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This entry was posted on Tuesday, September 22nd, 2009 at 7:19 pm. It is filed under marketing strategy and tagged with facebook, marketing strategy, roi, social media, social networking, twitter. You can follow any responses to this entry through the RSS 2.0 feed.