Great Video for Convincing Your Boss to Care About Social Media

See on Scoop.itAdvertising, I say

How is social media truly impacting businesses today? Why are many of the world’s top brands—like Pepsi, Virgin, NHL, and American Express—now embracing it company-wide?I was

 

Karen Goldfarb Copywriter‘s insight:

“It’s not about B2B or B2C. It’s about P2P. People to people.”

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