There is gold in them there social media hills

Social Media facesRazorfish has data that shows the rush to profit from social media is working.

The big takeaway is that “those who discovered an application via a friend (aka, via a social connection) were almost four times more likely to download it.  They were also more likely to spend money on the client site and spent much more on average.”

It’s not surprising. Consumer behavior (including my own) shows the value of customer reviews. It was the basis for Consumer Reports and has evolved to become a standard feature of online retailers large and small. We trust hearing from other people more than getting the message from an ad. Especially if we have an actual (or perceived) relationship with them. Developing those relationships is what social media is all about.

Check out Social Media Measurement: Widgets and Applications for details on the data points Razorfish collected.

Related posts:

  1. Social Media Advisor for Gap Presents Results from Twitter & Facebook I had the privilege of hoodwinking Robin Frank, Social Media Advisor for Gap Inc. among...
  2. 16 B2B social media case studies Facebook | 5 B2B Social Media Success Stories (tags: b2b socialmedia casestudies) 5 Surprising Social...
  3. OK, social media, I get it After running a Facebook page for a couple of months (for a band, no less),...
  4. 7 and-a-half tips to start social networking 1. Get on Twitter. 2. Try Twitter Advanced Search to plug in keywords that apply...
  5. On social media, gratuitous violence, and how the 2010 Census impacts ethnic advertising Veteran journalist Sandy Close, with a career that spans decades helping to give voice to...

Leave a Reply