To Engage the Affluent, Treat Them As You Do Your Kids

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marketing-to-affluent

Treat Them As You Do Your Kids – 02/15/2013

 

Karen Goldfarb Copywriter‘s insight:

“Kids personify mankind’s most primal desires; the majority of which center on feeling rewarded, special, unique and superior. This same mentality drives affluents to secure the best job and home, and more and more material possessions each and every day.”

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