Marketing lessons from the Grateful Dead
I’ll readily admit that I was a deadhead for a brief, shining, brief, (did I mention it was brief?) time in college. As a marketer, I’m ashamed to say I never saw this book angle coming though:
Marketing Lessons from the Grateful Dead
A longtime fan of the Dead, David Meerman Scott co-wrote the book with HubSpot co-founder and fellow deadhead, Brian Halligan.
Here’s a summary of the book from an interview with Scott:
“The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.”
Somehow, I feel like my life has come full circle. Make that drum circle.
Source: Online Marketing Blog
Related posts:
- 4 Branding Lessons from The Kardashians No matter what you think of them, the Kardashians have built a brand with powerful...
Funny thing about the Grateful Dead. Once a fan, always a fan. “See how everything leads up to this day.”
Thanks for writing about our book.
David
You’re welcome, David. Thanks for writing about two of my favorite topics.
Wow…sounds like the book could have possibly been called “Guerrilla Marketing Lessons From the Grateful Dead”. While I was never a fan of the Grateful Dead I have always admired the way they go about the music industry and treat their fans…good find and I am thinking I will have to check this one out.
Jeff