Universal Mind As website copywriter for this B2B technology agency, I wrote about mobile and web-based applications, HTML5, iOS, responsive web, and enterprise solutions. More
Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings who are interested in health and like to party. I was website copywriter. More
Flip My Books Brand Launch. This social networking initiative encourages college students to bypass the expensive campus bookstore in favor of buying, borrowing or bartering used textbooks with other students. I was copywriter for all brand elements, including the website, Facebook page, tagine, and the movie.
ZoneAlarm Website. Check Point wanted to convince an audience of younger people that it’s a good idea to protect themselves online, and that ZoneAlarm ForceField is a cool way to do it. I was web copy writer on this project and developed the stunt double concept.
Paperwallet packaging copywriter for this consumer product.
Extravirgin Olive Water packaging copywriter for this health beverage. Here's the copy: Quench every thirst. Your body thirsts for nourishment. Your skin, for renewal. Quench your innermost thirsts with Extravirgin Olive Water. Its crisp taste is yin to its free-radical fighting yang. With antioxidants equal to a liter of olive oil, minus the calories, every bottle helps bring you back in balance. We hand-harvest our organic olives at their peak to deliver antioxidants up to 10 times that of green tea. So you can fortify your body and quench your thirst with the heart-healthy antioxidants it needs to fight free radical damage.
Lipton Tea chose the concept "Tea Can Do That" from advertising agency JWT, and we were tasked with translating it to the website. The execution was a concept I developed showing all the "that's" Lipton Tea can do. More
Tuk Tuk Snacks packaging copywriter for this snack food.
TRESemme invited agency Carat to pitch them and I was part of the team that won this mainstay brand of haircare products. Our concepts focused"TRESemme" href="http://karen-goldfarb.com/portfolio/tresemme-print-ad"> More
Revlon wanted to romance color and educate on the science of hair.
Healthcare Brand Launch. We developed and launched this social networking initiative to engage with people who are about to be or are newly retired. The brand includes the website, print advertising, point-of-purchase ads, brochures, direct marketing, and the book.
iHealth As a packaging copywriter, you have to make a big impact in a small space. I wrote the packaging for this series of iHealth products that work with iPhones and iPads.
Apple Rethink Direct Marketing. Direct marketing writing I did for Apple Education. href="http://karen-goldfarb.com/portfolio/apple-rethink-direct-marketing"> More
Be Proactiv social giving campaign for Proactiv, the clear complexion skincare brand.
Sanrio Website. When you get to write copy about Hello Kitty, Badtz Maru and Chococat, what else could you ask for? More
Qik Tagline. I developed the tagline for Qik, which lets you stream live video to the web from your cell phone. Logo design by Lindsay Gravette.
Red Lobster Copywriter for website,"RL" href="http://karen-goldfarb.com/copywriting/red-lobster-website"> More