Portfolio
Revlon wanted to romance color and educate about hair and its properties. I was copywriter for the site.
Healthcare Brand Launch. We developed and launched this social networking initiative to engage with people who are about to be or are newly retired. The brand includes the website, print advertising, point-of-purchase ads, brochures, direct marketing, and the book.
Plantronics packaging for a VoIP phone for home office.
Flip My Books Brand Launch. This social networking initiative encourages college students to bypass the expensive campus bookstore in favor of buying, borrowing or bartering used textbooks with other students. I was copywriter for all brand elements, including the website, Facebook page, and the movie.
The PEANUTS Countdown to the Great Pumpkin Social Media Game lived on Facebook and on its own website, challenging people to do tasks, updates, answer trivia questions and play games daily for points. Winner got a very lovely iPad with PEANUTS content on it. Needless to say, when you’ve got a great brand and a great offer, you get great response. I was copywriter. More
Sanrio Website. When you get to write copy about Hello Kitty, Badtz Maru and Chococat, what else could you ask for? More
SPCA Outdoor. Our challenge was not only to build awareness for the new Oakland facility and its services, but to dispel the perception that S-P-C-A spells “The Pound.” This campaign won a Bronze Addy for outdoor and achieved 45% increase in dog training enrollment, 30% increase in spay/neuter appointments, and 25% increase in pet adoption. More
Gevalia Gift Matcher Facebook App is a six-degrees-of-separation game that uses your Facebook likes, such as movies, actors and music, to give you recommendations on the perfect Gevalia coffee or tea gift for you or your friends. In order to make it feel truly custom, I wrote over 400 entries as copywriter on the project. That's a lot of beans. More
Miraval Brand Launch. I was copywriter and brand marketing strategist on the launch of this world-renowned spa in Tuscon, AZ. Most of the work was done while there were still bulldozers on the property and none of the rooms were finished. Sometimes we’re not just creatives, we’re illusionists.
Apple Rethink Direct Marketing. I know talking about working on Apple is like breaking the first rule of Fight Club, but so what. Here’s an example of direct marketing copy writing I did for Apple Education. I wrote for the Apple Science division, too. More
SAP SOA Interactive. To detail an intricate B2B enterprise software story such as service-oriented architecture, it helps to have a simple concept. That’s ultimately what sold SAP on the straightforward metaphor of using a whiteboard presentation for this story. More
SAP and Cisco Conference Opening Video. I wrote the script for this video which was the cornerstone of the announcement of a new partnership between tech giants, Cisco and SAP. It was shown before the keynote speech to an audience of 18,000 at the Cisco Global Sales Conference in August of 2007. More
PHH Arval Brand Launch. To convey the strength of the PHH Arval brand after a failed merger with GE, the biggest player in the fleet management industry, PHH engaged us to develop their messaging strategy, as well as create marketing and advertising materials and internal support tools. I was Creative Director and copywriter on the campaign. More
ZoneAlarm Website. Check Point wanted to convince an audience of younger people who don’t care whether or not their identities are protected that it’s really a good idea, and that ZoneAlarm ForceField is a cool way to do it. I was web copy writer on this project, as well as developing the stunt double concept.
Google TV Campaign. Google asked us to do a fast-turnaround campaign for Google TV Ads, the AdWords service that lets you buy traditional television advertising. And it had to be, er, Google-y. So we did. And it is. More
Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings who are interested in health and like to party. I was website copywriter. More
Gallo Salame asked us to create TV spots highlighting the authenticity of their Italian heritage. (Sound like a brief? You betcha!) I lead two creative teams developing TV ads for them. The “Italian Lessons” concept was my contribution. Read the script.
HyundaiCard Tagline. IDEO brought me in to write the tagline for the HyundaiCard credit card. They had already presented their plan, and the CEO’s feedback was to balance the company’s hard-data financial side with its ability to help customers aspire to their dreams. The tagline I created for them is “Live Beyond the Numbers”.
Qik Tagline. I developed the tagline for Qik, which lets you stream live video to the web from your cell phone. The logo design was done by Lindsay Gravette. Qik was voted one of the 10 Websites that Will Matter in 2009 by PC World. My favorite use of Qik is this candid interview of Woody Allen at the Cannes Film Festival.
Revlon wanted to romance color and educate about hair and its properties. I was copywriter for the site.
Healthcare Brand Launch. We developed and launched this social networking initiative to engage with people who are about to be or are newly retired. The brand includes the website, print advertising, point-of-purchase ads, brochures, direct marketing, and the book.
Plantronics packaging for a VoIP phone for home office.
Flip My Books Brand Launch. This social networking initiative encourages college students to bypass the expensive campus bookstore in favor of buying, borrowing or bartering used textbooks with other students. I was copywriter for all brand elements, including the website, Facebook page, and the movie.
The PEANUTS Countdown to the Great Pumpkin Social Media Game lived on Facebook and on its own website, challenging people to do tasks, updates, answer trivia questions and play games daily for points. Winner got a very lovely iPad with PEANUTS content on it. Needless to say, when you’ve got a great brand and a great offer, you get great response. I was copywriter. More
Sanrio Website. When you get to write copy about Hello Kitty, Badtz Maru and Chococat, what else could you ask for? More
SPCA Outdoor. Our challenge was not only to build awareness for the new Oakland facility and its services, but to dispel the perception that S-P-C-A spells “The Pound.” This campaign won a Bronze Addy for outdoor and achieved 45% increase in dog training enrollment, 30% increase in spay/neuter appointments, and 25% increase in pet adoption. More
Gevalia Gift Matcher Facebook App is a six-degrees-of-separation game that uses your Facebook likes, such as movies, actors and music, to give you recommendations on the perfect Gevalia coffee or tea gift for you or your friends. In order to make it feel truly custom, I wrote over 400 entries as copywriter on the project. That's a lot of beans. More
Miraval Brand Launch. I was copywriter and brand marketing strategist on the launch of this world-renowned spa in Tuscon, AZ. Most of the work was done while there were still bulldozers on the property and none of the rooms were finished. Sometimes we’re not just creatives, we’re illusionists.
Apple Rethink Direct Marketing. I know talking about working on Apple is like breaking the first rule of Fight Club, but so what. Here’s an example of direct marketing copy writing I did for Apple Education. I wrote for the Apple Science division, too. More
Salesforce.com Integrated Campaign. This project for Salesforce.com featured an expandable rich media banner, an interactive CD, plus offline printed materials. More
SAP SOA Interactive. To detail an intricate B2B enterprise software story such as service-oriented architecture, it helps to have a simple concept. That’s ultimately what sold SAP on the straightforward metaphor of using a whiteboard presentation for this story. More
SAP and Cisco Conference Opening Video. I wrote the script for this video which was the cornerstone of the announcement of a new partnership between tech giants, Cisco and SAP. It was shown before the keynote speech to an audience of 18,000 at the Cisco Global Sales Conference in August of 2007. More
PHH Arval Brand Launch. To convey the strength of the PHH Arval brand after a failed merger with GE, the biggest player in the fleet management industry, PHH engaged us to develop their messaging strategy, as well as create marketing and advertising materials and internal support tools. I was Creative Director and copywriter on the campaign. More
ZoneAlarm Website. Check Point wanted to convince an audience of younger people who don’t care whether or not their identities are protected that it’s really a good idea, and that ZoneAlarm ForceField is a cool way to do it. I was web copy writer on this project, as well as developing the stunt double concept.
Google TV Campaign. Google asked us to do a fast-turnaround campaign for Google TV Ads, the AdWords service that lets you buy traditional television advertising. And it had to be, er, Google-y. So we did. And it is. More
Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings who are interested in health and like to party. I was website copywriter. More
Gallo Salame asked us to create TV spots highlighting the authenticity of their Italian heritage. (Sound like a brief? You betcha!) I lead two creative teams developing TV ads for them. The “Italian Lessons” concept was my contribution. Read the script.
HyundaiCard Tagline. IDEO brought me in to write the tagline for the HyundaiCard credit card. They had already presented their plan, and the CEO’s feedback was to balance the company’s hard-data financial side with its ability to help customers aspire to their dreams. The tagline I created for them is “Live Beyond the Numbers”.
Qik Tagline. I developed the tagline for Qik, which lets you stream live video to the web from your cell phone. The logo design was done by Lindsay Gravette. Qik was voted one of the 10 Websites that Will Matter in 2009 by PC World. My favorite use of Qik is this candid interview of Woody Allen at the Cannes Film Festival.
