Challenge Butter TV spot

While the client eventually settled on a traditional direction for the spot, which featured beautiful shots of butter flowing down corncobs and melting into English muffins, I did present them with an alternative very different from the norm for food and beverage advertising. Called “Natural Phenomenon,” it highlighted one of the client’s main differentiators: being the #1 selling brand in the west. Too edgy to reference earthquakes and outbreaks for a TV spot about butter? You decide.

Read my scripts.

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This entry was posted on Monday, September 19th, 2011 at 10:11 am. It is filed under portfolio. You can follow any responses to this entry through the RSS 2.0 feed.

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