Karen Goldfarb, Copywriter

SAP Service-Oriented Architecture Interactive Presentation

To detail an intricate B2B enterprise software story such as service-oriented architecture, it helps to have a simple concept. That’s ultimately what sold SAP on the straightforward metaphor of using a whiteboard presentation for this story of SOA. It’s an elegant way to tell the story without getting in the way of the detail. I created the concept and was the copywriter for this interactive presentation.

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