Copywriter Karen Goldfarb

SAP Service-Oriented Architecture Interactive Presentation

To detail an intricate B2B enterprise software story such as service-oriented architecture, it helps to have a simple concept. That’s ultimately what sold SAP on the straightforward metaphor of using a whiteboard presentation for this story of SOA. It’s an elegant way to tell the story without getting in the way of the detail. I created the concept and was the copywriter for this interactive presentation.

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This entry was posted on Monday, June 29th, 2009 at 10:53 pm. It is filed under portfolio and tagged with b2b, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, interactive copywriter, SAP, service-oriented architecture, soa, website copywriter. You can follow any responses to this entry through the RSS 2.0 feed.