Gallo Salame TV spot

As an advertising copywriter, I lead two creative teams developing TV ads for Gallo Salame. As anyone writing for the food and beverage market knows, it’s not a proper TV spot unless you feature beauty shots of the food or the beverage. ‘Nuff said. Yet in this case, we also wanted to highlight Gallo’s differentiation with the brand’s true Italian heritage and have a little family fun with it as well. So the “Italian Lessons” concept was born.

Read my script.

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This entry was posted on Monday, July 11th, 2011 at 2:36 pm. It is filed under portfolio. You can follow any responses to this entry through the RSS 2.0 feed.

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