As an advertising copywriter, I lead two creative teams developing TV ads for Gallo Salame. As anyone writing for the food and beverage market knows, it’s not a proper TV spot unless you feature beautiful shots of the food or the beverage. ‘Nuff said. Yet in this case, we also wanted to highlight Gallo’s differentiation with the brand’s true Italian heritage and have a little family fun with it as well. So the “Italian Lessons” concept was born.
Read my script.