The Gevalia Gift Matcher is a six-degrees-of-separation Facebook app that uses your Facebook likes, such as movies, actors and music, to give you recommendations on the perfect Gevalia coffee or tea gift for you or your friends. Gathering information from multiple data sources like Facebook, Twitter, IMDB, Amazon, and Wikipedia, we created a personalized gift giving recommendation engine. In order to make it feel truly custom, I wrote over 400 entries as copywriter on the project. That’s a lot of beans.
Gift Matcher is one of the most efficient social campaigns Gevalia ever produced. The ending campaign results include 1.9 million total produced social impressions and a 40% lift above projected revenue. Gift Matcher was the single BIGGEST online Social Media campaign Gevalia had in 2 years.