Lipton Pyramid Tea Website
Lipton Pyramid Tea is a great example of structuring a brand to its target audience. Lipton wanted to attract urbane 20-somethings interested in health and partying. I was website copywriter.
Related posts:
- Sanrio Website When you get to write copy about Hello Kitty, Badtz Maru and Chococat, what else...
- Beaulieu Vineyard Website I was the Creative Director and copy writer/managing editor on this project. We had three...
- Writing the user experience Language is typically the interface on almost every site, to paraphrase Jeffrey Zeldman, publisher of...
- Word Mapping, Plus Names and Naming Thinkmap Visual Thesaurus – An interactive thesaurus and dictionary word mapping tool (tags: copywriter naming...
- PHH Arval Brand Launch Thirty years ago, there were more than 300 fleet management companies in the US. Today,...
This entry was posted on Wednesday, May 20th, 2009 at 12:33 pm. It is filed under portfolio and tagged with brand, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, marketing strategy, web copywriting, website copywriter.
You can follow any responses to this entry through the RSS 2.0 feed.
I have had “Bedtime Story” and had a wonderful night’s sleep. I wouldn’t have been able to find it Superior, Wisconsin without this web site. It is absolutely WONDERFUL. Thank You!
Sincerely
Helen Kauppi
Hey I see you have a great blog here. I’ve have a similar blog so It’s cool to see another person talking intelligently about the same topic. Keep up the good work. I look forward to seeing more from you!