Resumé
Karen Goldfarb
415-244-5324
[email protected]
| FREELANCE COPYWRITER AND MARKETING STRATEGIST |
Clients include Intuit, Wells Fargo, Bank of America, Morgan Stanley, Schwab, IDEO, Lipton Tea, Red Lobster, Apple, Microsoft, SAP, and Sun Microsystems. |
| Creative Director SF Interactive/Butler, Shine, Stern & Partners 2002—2003 Associate Creative Director 1999—2002 |
• Mentored creative teams in development of work • Integrated online and offline brand strategies • Helped clients think strategically • Dreamed up and implemented ways to improve the agency • Helped the departments play nice • Developed creative for new business pitches |
| Freelance Advertising Copywriter 1998—1999 |
Gallo Salame—Lead two creative teams in developing concepts for a broadcast campaign.
Challenge Butter—Created their first TV spot in 25 years. |
| Senior Copywriter Cohn & Wells 1995—1998 |
Cisco Systems—Brought them in as a prospect and participated in pitch to win their $10 million account.
Microsoft—Created a fully integrated marketing campaign that helped win the account. Did print and Web advertising for the client for two years. Miraval—Developed an award-winning, integrated brand and marketing campaign launching this Arizona resort. Sony—Created an integrated marketing strategy for their new direct channel, including catalogs, Web advertising and an e-commerce site. |
| Marketing Writer Adobe Systems 1992—1995 |
Wrote all marketing components for launches of Adobe’s entire product line. |
| Copywriter Inmac 1991—1992 |
Wrote B2B catalogs for PC products targeting UNIX, Macintosh, PC and Networking markets. |
| Copywriter, DM Oracle Corporation 1989—1991 |
Wrote copy for B2B response marketing projects. |
| EDUCATION | B.A. with Honors in Business Economics, Mills College, 1988. |
