6 Things I’ve Learned Writing for the Beauty Industry
You have to be vain. Vanity is not a bad thing. At least, not in the proper dose. Advertising and vanity go hand in hand. It’s why you see so many beautiful women and hot guys working in advertising. It’s [...]
Advertising & Marketing White Papers from AdAge
Advertising and Marketing News White Papers
AdAge whitepapers
(tags: adage_whitepapers Ad_Resources advertising marketing research business adage whitepapers)
Idris Mootee’s Presentations on SlideShare
(tags: brand_strategist branding)
And if Only 1% of Those People…
And if only 1% of those people… | Derek Sivers. When expectation regarding circulation and conversion greatly exceed one’s brand, as it were.
(tags: engagement, direct_marketing, advertising)
Copywriting FAQs; What Makes a Good Advertising Writer
Copywriting Frequently Ask Questions – Copywriting FAQs
(tags: advertising copywriter copywriting)
What Makes a Good Ad Copywriter
(tags: advertising copywriter)
Advertising Copywriter(tags: copywriter advertising)
Ad Concepts from 54 Pics, Plus Theater Lobbies
Creative AD Concepts | 54 Pics |
(tags: ad_concepts advertising_concepts advertising)
Creative advertising techniques and ideas + hundreds of example TV, email, print ads
(tags: advertising creative inspiration strategy ideas advertising_concepts)
Seeking New Ad Concepts for Movie Theater Lobbies – Advertising Age – Video
(tags: advertising concepts)
See ART & COPY, the new film about advertising
Check out the trailer for ART & COPY, a new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time–people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Includes George Lois, Mary [...]
Web literacy: can they read what you wrote?
The term web literacy has been used to describe being fluent with the latest Twitter apps or how to use YouTube. But in this case, it means, quite literally, the ability for an online audience to read what you wrote. So, the question is, can they?
The data is so far inconclusive. Sure, much of it [...]
6 questions to define creative strategy
Common-sense tips from a graphic designer that apply to us copywriters, marketing strategists and business folks too…
Six Questions to Define Creative Strategy
Tips to speed and improve creative design results.
By Susan Sharman, Sharman Studios
As a graphic designer, I spend a lot of time trying to explain the creative process. How do I envision layouts? Choose [...]
Is the end of traditional media truly nigh?
From one of this copywriter’s favorite social networking experts, Sorel Denholtz, in her most recent blog post for Digital Axle.
“If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.”
Those words come from Josh Bernoff’s Groundswell blog today, summing up Forrester Research’s just completed five-year interactive marketing forecast. [...]
Romanelli helps local lumber retailer take on the big guys
As part two of my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, again, give it up for guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency on the East Coast is [...]
Romanelli plays matchmaker for Credit Union
In my continuing effort as a copywriter and marketing strategist to bring you tales of marketing success in The Current Economy, regardless of whether or not I had anything to do with them, here’s guest-blogger Bernie Freytag, Creative Director at Romanelli Communications. Bernie will tell you about how this “lean, agile, flexible and focused” agency [...]
Lead generation and Loch Ness
Leviathan. The Loch Ness Monster. The Kraken. The Devil Fish. What do these infamous sea monsters have in common with leads?
For one, there’s certainly a lot of mythology about them. After all, do these creatures really exist?
The answer is yes, some of them do. Leviathan may have been a blue whale. The Kraken is what [...]
Brand yourself like your life depends on it
When I was in high school, a movement had just begun. It became known simply as desktop publishing. Innocuous enough, but it changed everything. It essentially felled the walls that separated the professional from the amateur, the have’s from the have-not’s. Sure, it didn’t change everyone’s skill level. To this day, there are a lot [...]
7 superior alternatives to Google Adwords
Seven is indeed a lucky number so here are seven tips on selling more, but with a twist. This one is from an unusual source. Tammy Kahn Fennell runs VintageRareStuff.com, a site devoted to selling antiques. Here’s what she says has worked for her when she needed to find ways that outperformed Google Adwords. Looks [...]
7 and-a-half tips to start social networking
1. Get on Twitter.
2. Try Twitter Advanced Search to plug in keywords that apply to your business, ideas and interests. (You can even get an RSS feed as new tweets come in with your chosen terms. Personally, I prefer Tweetdeck as it creates columns with your searches in a nice interface and keeps updating them [...]
Bank advertising takes disaster head on
Get eaten alive, still earn interest
You wouldn’t expect armageddon to be a topic most banks would pick up on for an ad campaign. But with the help of YR Lima, Banco Financiero has stepped right into the fray and embraced total meltdown. Whether it’s from meteor strikes and dinosaurs, hurricanes and tsunamis, or alien invasion, [...]
How to think and act like a marketing leader
No long walks on the beach for leaders
Recently, a client asked what other companies are doing to differentiate their leadership and experience messaging beyond the usual “we’ve been in business for xx years, are an industry leader …”, etc. It’s a good question, as it’s easy to get trapped in your existing company rhetoric and [...]
The value of the butter-up
Another little secret about us writers is, we don’t do it for the money. At least, not entirely. I have a whole folder in my email simply titled “Praise”. It’s where I save every compliment, atta girl and pat on the back my clients give me. I’m proud of doing a good job, pleased to [...]
